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Consumption upgrades, the continued cold winter, market loss, and cost increases... In the ceramic construction industry where competition is becoming increasingly fierce, the profitability of traditional stores has obviously gone downhill. In an era of rapid development of information technology, how to effectively improve operational efficiency and provide consumers with a superior material selection experience has become the next hot topic in the home building materials industry.
2021At the beginning of the year,Guanxingwang CeramicsNorth China Central Warehouse License Awarding Ceremony and North China Regional Investment Promotion Conferencehas started with enthusiasm, indicating Guanxingwang Ceramics is based on the "center warehouse+ Smart store" has set off a new round of investment promotion model in the industry! So, what are the highlights of this Guanxingwang Ceramics investment promotion model in North China that subvert the tradition?
Smart Store+ Efficient profitability
8Wanqi acts as an agent for first-line ceramic brands
"Smart Store span>", Is the Crown Star King2021The first marketing model launched.
The new marketing model will open a new store format at the terminal: offline store interactive large screen+Design traffic diversion tools, output a set of new form of store solutions, and realize the brand Sinking quickly.
Four modernizations and one strong one, "lightweight, quality, visualization, and assistance" have become the four core advantages of Guanxingwang Smart Store.
No need to enter the home furnishing mall, no need to enter the building materials market, store area80 It can be easily operated by two or three people starting from ㎡, and it only takes 8From 10,000 yuan, plus the brand center With the support of warehouse and regional service center operation models, and one-to-one precise assistance from terminal stores, we can achieve low investment, low cost,0The powerful advantages of inventory and quick profit can effectively solve a series of difficult and complex problems such as operating difficulties, high costs, and high pressure. disease.
In the information age, cost efficiency and shopping experience have become the essence of new retail. Guanxingwang Smart Store provides visual scenario application solutions, nearly a thousand products, and Thousands of cases and series of marketing activities are included to greatly enhance customer experience.
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40Build a store soon,60We are serious about making profits quickly.
The current competition among brands is not only the competition of products, but also the competition of marketing models. For dealers, they must choose a brand, and more importantly, choose a stable and long-term profitable business model to produce maximum benefits with the minimum investment and achieve sustained profit growth.
Guanxingwang's "Smart Store" to create " 40Build a store soon,60Tiansu Profit" system helps dealers reduce business risks and improve business quality.
How to do it40Build a store soon,60Profit quickly?
40 Tiankuai store opening:10Heaven design stage+30Sky construction stage
The mature design team is a strong guarantee for rapid store establishment, customized design+Construction guidance+Soft decoration matching is tracked and controlled by full-time designers to assist in terminal creation Fashionable and elegant luxury store.
"Send tools+Give method+Strong training+focus on activities" and build a strong support system to relieve dealers from worries.
Overwhelming resource investment in the central warehouse
Moving tens of millions of inventory forward Dealers travel lightly
A series of problems such as high inventory pressure and high logistics and transportation costs have put dealers facing severe pressure to survive. Therefore, the regional center warehouse model came into being.
as early as2017year, Guanxingwang CeramicsIt is proposed to lay out central warehouses nationwide . For some district and county markets, For weaker dealers, early store rent, decoration costs and other expenses put them under heavy pressure in the initial stage. The establishment of regional central warehouses is undoubtedly a timely help. Cutting off inventory preparation, saving transportation costs, shortening transportation time, realizing sales and product inventory are closely linked, and reducing later operating difficulties, dealers can go into battle with ease.
It is worth mentioning that, under the regional central warehouse model, Guizhou Province, through unprecedented assistance and precise assistance policies, span>2017Over the past year, we have achieved fruitful results in investment promotion and business support. In the past three years, Guizhou Guanxingwang Ceramics's newly signed terminal stores have been able to maintain profitability, and no dealer has chosen quit. For example, dealers in Yuping County, Tongren City, Guizhou2018year12< span style="font-family:宋体">Started to act as the agent for Guanxingwang in March. Through a series of assistance and support from the headquarters, it gradually became bigger and stronger.2020won again in Tongren City 600Many store agents Guanxingwang , becoming the two-level agent of Guanxingwang Ceramics in Tongren City and Yuping County.
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Guanxing In addition to warehousing, logistics and other functions, the Wang regional central warehouse model can also play a strong radiating role in surrounding areas: technical guidance, regional linkage, sales troubleshooting, etc. At the same time, the Guanxing Wang headquarters will also provide continuous assistance. Enter the terminal to provide step-by-step guidance on how to provide good services, how to explain products, and how to conduct precise marketing, allowing dealers to grow rapidly under the regional central warehouse model.
25Years of brand accumulation
Strong strength+ Excellent product+Good display
For dealers, brand strength always runs through all aspects of daily sales, and strong brand genes are strong backing.
Guanxingwang as an industry25A well-known brand with strong brand accumulation, high-end product system and cutting-edge application display.
From1995year arrival2021In the year, step by step, Crown Star King continues to create industry miracles . In terms of brand building, 6000㎡Ya She Lifestyle Center made a stunning appearance and became a hot topic inside and outside the industry. In addition, the brandVI , image paintings, official website, promotional videos and other series of brand image upgrades have laid the foundation for Guanxingwang's "fashionable, modern, International image". In terms of intelligent manufacturing, Guanxingwang continues to deepen intelligent construction and keep up with the world's innovative technologies, Qingyuan Yuantan5353In a modern industrial park of 10,000 square meters6all intelligent production lines have been put into production, and they are also equipped with fully automated production equipment, which greatly Improve production efficiency 2018.In 2019, the industry's first three-dimensional intelligent warehousing center was officially put into use, realizing the transformation of "manufacturing" into "manufacturing". "Intelligent manufacturing" is moving forward in an all-round way. In terms of product research and development, Guanxingwang has joined forces with three top design companies in Italy. Product design is in line with international standards and leads the industry. With nearly a thousand products and dozens of specifications, it is enough to create Guanxingwang’s exclusive product system and provide terminal sales. Strong support.
Super spoiler
4month12Day, Guanxingwang Ceramics will hold the "Smart Store Hot Investment Promotion and Guanxingwang Center Warehouse Licensing Summit" in Tianjin. "First-line brand+Center warehouse mode+Smart Store" can truly "reduce the burden" on dealers and protect your efficient profits!
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