On March 17, under the guidance of Shenzhen Municipal Bureau of Commerce and Shenzhen Municipal Bureau of Industry and Information Technology, and co-sponsored by Juran Home, Fusenmei Home Furnishing, and Shenzhen Furniture Industry Association 2021 Shenzhen Fashion Home Design Week and the 36th Shenzhen International Furniture Exhibition officially opened at the Shenzhen International Convention and Exhibition Center. It is reported that this exhibition has a total of 8 theme exhibitions + 14 theme pavilions, with an exhibition area of more than 280,000 square meters. It is the first large-scale home furnishing exhibition in 2021.
It is understood that Shenzhen Fashion Home Design Week and Shenzhen International Furniture Exhibition are held twice a year. Brands such as Guanzhu, Xinzhongyuan, Eagle Brand, and Inno participated in the exhibition in August 2020. In view of the good response from the participating ceramic brands at the last exhibition, Guanzhu, Samit, Jiangjun, Zhongyan, Huayan Pinzhi, Shi Ende, Chang Ying (1910) and other ceramic tile/slate brands have joined the exhibition in March this year.
On the first day of the opening of the exhibition, reporters from China Ceramics Network visited Hall 1, which has the largest concentration of building materials brands, and learned about the booths of multiple slate/tile brands. They also visited multiple furniture and custom-made exhibition halls.
▲Click to watch the highlight video of the exhibition
So, what are the highlights of this exhibition? How are the participating ceramic tile/slab brands performing? Please follow the reporter to find out.
01
Crown Pearl Ceramic Tile (1B10)
The designer is responsible for opening up the imagination, and Guanzhu is responsible for making the creativity come true
The theme of Guanzhu Ceramics’ booth is “Exploring New Boundaries of Ceramic Tiles”. The rich variety of diversified exhibits and the experiential booth design attracted a large number of visitors to stop and linger, and it was very popular. The reporter learned that the intelligent temperature-controlled graphene heating tiles displayed by Guanzhu Ceramics have broken through a new dimension of the touch of ceramic tiles; products that imitate textures and materials such as wood, stone, and cloth have broken through a new dimension of the texture of ceramic tiles; The curved 3.5mm thin slate subverts the previous concept that ceramic tiles are flat and straight; the customized coffee tables, TV cabinets, and dining tables throughout the house break through the application boundaries of slate wall and floor paving; the anti-slip coefficient is R12+4 Wear-resistant landscape bricks achieve both decorativeness and practicality...
Guanzhu Ceramics Marketing Director Li Yao said in an interview with China Ceramics Network, "Guanzhu Ceramics has participated in the Shenzhen Fashion Home Design Week for two consecutive years. The reason why this exhibition has the highlight of breaking through boundaries , becauseGuanzhuCeramic tiles always make product innovation based on consumer application scenarios. ” For example, large and thin bendable rock slabs can expand more application fields; wood-grain bricks and cloth-grain bricks simultaneously satisfy consumers’ dual needs for material texture and performance. Demand; graphene heating tiles have changed consumers' perception of the inherent hardness and coldness of porcelain, and discovered that tiles can also bring a comfortable, warm and considerate experience to home life.
02
Jiang·Yanban (1B09)
Design decoding, the rock board is a Tetris that can be freely combined
The trendy booth image and design-rich slate products make Jiangjun Slate a place that many professional buyers and designers will not miss. The person in charge of the Jiangjun Slate booth said that Shenzhen Fashion Home Design Week, as the first exhibition of Jiangjun Slate this year, continues the "creation" concept of the 2020 Guangzhou Design Week to With the theme of "Creating Creations and Playing with New Possibilities of Rock Slabs", the innovative applications of slate products are also the highlights of Jiangjun Slate's widespread attention at this exhibition. Through wall-to-floor and cross-border designs, designers present the application of rock slabs in whole-house customization and various spaces, creating an ideal scene for human living.
It is reported that the size of the slate products mainly displayed by Jiangjun Slate this time is 1600×2700mm, with thicknesses of 12mm and 6mm. In terms of color and texture, Jiangjun slate breaks through the single image of matte, black, white and gray slate in the past, and introduces bright slate with richer colors and textures, hitting a new level of appearance of slate. In addition, most professional buyers have concerns about processing when it comes to slate application and whole-house customization, but these concerns are quickly dispelled. Because the intelligent production base of Jiangjun Slate, in addition to having stable quality and production capacity, is also equipped with a 20,000㎡ processing application center. With rich products and professional processing, Jiangjun Slate directly turns rock slabs into Tetris blocks that can be combined freely.
03
Guangdong Zhongyan (1B07)
Full rock space, highly restored every life scene in the home
For the booth creativity of this Shenzhen Fashion Home Design Week, Guangdong Zhongyan used "Full Rock Space" is the core and revolves around the four dimensions of "special customization, design innovation, lifestyle, and industry empowerment" to provide audiences with It brought a visual feast of rock slab customization and design, and received high praise from the visitors, further proving that rock slabs are not only a hard decoration building material, but also a good item for home use.
The living room, kitchen, dining room, entrance hall, bedroom, bathroom, cloakroom, each home life scene is highly restored, allowing the audience to deeply feel the beauty and warmth that slate home furnishings bring to life. Regarding his feelings about participating in this exhibition, Yang Junhong, assistant to the marketing president of Xiangda Group said: "This exhibition is a good start and also a slate A milestone in the cross-border integration of the large home furnishing industry chain ”
04
Huayan Pinzhi (1G08)
Guochao slate shows the beauty of the East and benchmarks against international slate brands
Huayan Pinzhi, as a new national trend slate brand, debuted in Shenzhen with its "3mm textured slate" product During the Fashion Home Design Week, the slate products displayed gained a lot of love from the audience due to their texture details and innovative craftsmanship. It is reported that in order to meet consumers' flexible customization needs, Huayan Pinzhi has also equipped a professional team to provide customers with customized rationalization suggestions and design enhancements.
It is understood that Huayan Pinzhi has assembled first-class R&D experts, always adheres to international standards in the production process, and is determined to promote oriental aesthetics from an international perspective. Huayan Pinzhi General Manager Guo Cong told reporters that whether it is product quality, product appearance or brand power, Huayan Pinzhi is committed to Labeled imported slate brand. With the original intention of enhancing the national pride of Chinese consumers, is probably the most valuable spirit in this exhibition.
05
Samit Tiles (1C04)
Stage a fantasy and colorful blockbuster, you can have fun anytime and anywhere
The booth of Zhongsamit Ceramics at this exhibition is themed "Color World", which focuses on design, space and materials. gave a vivid interpretation in depth: "Design, space, and materials all serve people, so we must always pay attention to people's emotions, and color is an important element that affects people's emotions." Subverting the traditional black, white and gray color scheme of home furnishings, Sa Miter Tile's Bazaar Neon-Chroma slate shows a unique color space aesthetics.
In addition, Summit Tile also exhibited themed slate "Hide Meow Meow", which integrates cartoons Elements break through dimensional walls and convey the vitality and joy of life to people. When the reporter visited the booth of Samit Tile, he found that a large number of visitors loved the relaxed and joyful atmosphere. They took photos and checked in at Samit Tile and participated in the activities of collecting cards and giving away bags.
06
Stone slab
Embracing the trend of decoration and home customization
In recent years, renovation has become an irreversible trend in the home furnishing industry. The consumer demand for home decoration has changed from "purchasing dozens of building materials one by one" to "purchasing a home at once". This is all because the turn-key move-in model of complete decoration services is more efficient and allows consumers to reduce costs.
The integration of rock slab materials is a major direction for the development of rock slab brands. On the opening day of the exhibition, the Shenzhen Furniture Industry AssociationStone Slab Building Materials Assembly Committee was formally established. As an open ecosystem, integration needs more related industries to join.Slate manufacturers represented by Jiangjun Slate became the first batch of members of the Slate Building Materials Assembly Committee. The addition of rock slab manufacturers means that rock slabs will be more quickly integrated into the entire industry chain.
In addition, in other furniture and customized exhibition halls, Gujia, Murong, Milan, Shijuzhijia, etc.Furniture dealers and customizers< /span>’s booth can also see slate home furnishing products everywhere. For furniture countertops such as dining tables, coffee tables, TV cabinets, and bedside tables, slate is even more widely used than marble and glass. Customized cabinets, wardrobes, and bathroom cabinets are also widely used in slate products. Obviously, slate has become an indispensable member in home customization to create a better life for consumers, and the B-end channel of slate has matured.
It is a trend for rock slabs to embrace decoration and home customization. In fact, it has developed into an established fact.
Author: Hong Xiaochun
