Chinese people have a stronger sense of belonging to home than any other country. Allusions from the Qin and Han Dynasties, poems from the Tang and Song Dynasties, and many stories describe the Chinese people’s feelings about their family and country. The square architecture, customs, etc. also reveal the unique traditional family traditions of the Chinese nation.
On the afternoon of November 24, the launching ceremony of "Let families live better - Inheritance·Beautiful Home Culture Lecture Hall" was held grandly in the exhibition hall of Jianyi Marble Ceramics Headquarters. Hu Yanli, national editor-in-chief of NetEase Home & NetEase Design, Zhang Jin, head of commercialization of NetEase's open courses, Liu Xiaoming, founder and editor-in-chief of China Ceramics Network, Jin Yafan, chairman of the Manufacturing and Construction Professional Committee of the China Council for Promotion of China & Chairman of the Intelligent Manufacturing Alliance, Jian Yimarble Li Zhilin, Chairman of Tile, Wang Yan, Vice President of Jianyi Group, Li Gangqiao, Vice President of Jianyi Group, and more than 30 public, industry and vertical media witnessed this historic moment, and together they spread and practice the "Beautiful Home Culture"!
01 Innovation in inheritance, Jian Yi becomes a "cultural fan"
From left to right: Wang Yan, Jin Yafan, Zhang Jin, Li Zhilin, Hu Yanli, Liu Xiaoming, Li Gangqiao
In 2020, starting from "family mottos, family rules, tutoring, and family traditions", Jianyi joined hands with NetEase Open Courses and NetEase Home to invite many university scholars and cultural figures such as Yu Dan, Li Bo, and Zhang Weiwei to bring nine The national tour of "Let the family live better - Inheritance·Beautiful Family Culture Lecture Hall" explores the beauty of Chinese family culture from four dimensions: "inheriting the family with Tao, establishing the family with morality, building the family with love, and beautifying everyone" The essence of moral character and inheritance.
“Home is inseparable from the inheritance of culture. Jianyi uses home as a link to convey love. Over the years, in addition to providing users with high-quality products and services, Jianyi alsoWe have been committed to spreading Chinese traditional culture to consumers, especially the spread of family ethics and family culture. "Ms. Wang Yan, Vice President of Jianyi Group, said that Jianyi, together with NetEase Open Class and NetEase News, jointly launched "Let the Family Live Better - Inheriting the Beautiful Home Culture Lecture Hall" and hoped to practice and inherit it with consumers and friends." "Beautiful Home Culture", establish a heart-to-heart link, and sincerely build a happy and warm home for consumers.
Mr. Luo Yufeng, Director of the Brand and Marketing Center of Jianyi Group, gave a detailed introduction to the event project. The IP of Cultural Lecture Hall can be traced back to 2012, and then gradually evolved into the "Cultural Festival" to "let families live better" and many other cultural projects. "We insist on focusing on value output. We are not just transmitting content, but also arousing everyone's attention to traditional culture. This is exactly the embodiment of corporate social responsibility. We hope to work with the whole society to establish the goal of 'harmony and beauty for everyone'." He also introduced that this event will be held in nine cities across the country: Shenyang, Chongqing, Jinan, Chengdu, Shenzhen, Luoyang, Tongxiang, Suzhou, and Dongguan. Many well-known cultural scholars such as Yu Dan, Li Bo, and Zhang Weiwei will be invited to present the event. We presented many feasts of family culture and thought. In addition, Jianyi will also invite national media such as CCTV, CCTV, Global Network, Xinhuanet and close friends of the Jianyi brand to participate in a "Home Culture Exchange Meeting" at an altitude of 10,000 meters in mid-December to explore traditional Chinese homes. Culture’s new meaning for the present.
02 Join hands with NetEase to spread the beautiful home culture throughout the entire link
China’s educational culture has a long history and is profound. NetEase Open Courses, as the first domestic online education brand, is committed to breaking down education barriers with a public welfare attitude and passing on the knowledge and wisdom of all mankind. As a portal media with attitude, NetEase Home has been committed to deeply exploring the home furnishing industry since its establishment and creating value for users with high-quality content. "Sharing public welfare, spreading culture, loving home and loving life" are exactly the connecting points and common points for Jianyi Marble Ceramics to join hands with NetEase Open Class and NetEase Home to jointly organize a lecture hall on inheriting the beautiful home culture.
In the view of Hu Yanli, national editor-in-chief of NetEase Home & NetEase Design, corporate cultural marketing is the most advanced expression of marketing. Truly using culture to trigger emotional resonance among consumers is a very important topic in the current competition in the home furnishing industry. Jane isAs a company with a long history and thoughtfulness, Jianyi and NetEase have launched the "Cultural Lecture Hall" project this time, which will definitely bring different feelings to consumers and promote the positive energy of yearning for a better life.
In the theme sharing of "Our "Inner Time"", Zhang Jin, the person in charge of commercialization of NetEase's open courses, first sorted out the past, present and future of NetEase's open courses to the guests present. She said that the purpose of NetEase's open courses is The spirit of fairness and dedication of the Internet must be carried forward to the whole society and provide everyone with a window to connect to the world. In the future, NetEase's open courses will use its brand influence and diverse resource communication matrix to work with Jane to deliver the beautiful home culture to thousands of households, allowing everyone to find their own inner time and find their own inner heart. calm.
03 Exploring the beautiful virtues of family culture and discussing the innovative model of the Taoist industry
It is worth mentioning that this event also specially set up a "WE TALK" forum session, where two guests, Li Zhilin, chairman of Jianyi Marble Tile, and Hu Yanli, national editor-in-chief of NetEase Home & NetEase Design, held an in-depth dialogue between two people. Let’s explore together the beautiful virtues of Chinese home culture and the innovative model of China’s home furnishing industry.
Talking about "family culture", Li Zhilin, chairman of Jianyi Group, believes that the country is composed of tens of millions of families, and family culture is not just a problem for small families, but also for everyone. "Building a family with love" is Jian Yi's original intention, "building a family with morality" is Jian Yi's insistence, and "building a family with Tao" is Jian Yi's practice. Jian Yi hopes to link the wisdom of sages and create better products for consumers. The inner spiritual realm.
Since its establishment, Jianyi has insisted on maximizing corporate value through the five value systems of "customer value, employee value, partner value, social value, and shareholder value". The period of "demographic dividend" has slowly passed, and the "popularity dividend" has gradually become more prominent. The core of Jianyi's business is "kindness" and "conscience", and it has won more markets and greater development space with the heart of benefiting people. Naturally, The "popularity dividend" comes out. During this year’s epidemic, Jane Yi sent a total of 1.7 million masks to employees and partners, customers are a manifestation of Jianyi's "kindness" and "conscience", and a kind of care for life.
With the changes in technology and market, the boundaries of home products are constantly opening up. In the future, Jianyi will no longer be limited to the track of marble tiles. Jianyi will continue to improve its own capabilities, start over, and experience the market.
"Cultivating oneself, managing one's family, governing the country, and bringing peace to the world are a progressive relationship. In fact, they are admonishing every generation of Chinese people to be kind. This is a culture and a sense of inheritance." NetEase Home & NetEase Design National Editor-in-Chief Hu Yanli said that Jianyi advocates family culture from the foundation of the enterprise, advocating friendship, benevolence, and family harmony. It is a goodwill for the industry, consumers, and the country, and is a very good way for enterprises to improve their own value systems. Benchmark.
Relatively speaking, the progress of the entire ceramic industry has gradually slowed down in the past two years. However, in her view, the development of the ceramic tile industry is far from reaching the ceiling. Succeed by the enemy and lose by yourself, good competition or pressure from the outside, but if a company wants to maintain operations for a long time, the most important thing is to maintain its original intention, practice its internal strength, and enhance its understanding and confidence in itself. This is precisely It is also a challenge that every enterprise faces now.
Jianyi will join forces with NetEase News Home and NetEase Open Classes to use the "Inheritance·Beautiful Home Culture Lecture Hall" as the carrier of the event to jointly understand the differentiation of urban culture, explore the significance of traditional culture to the present, and create better experiences for users. What a value! On November 27, the first "Inheritance·Beautiful Home Culture Lecture Hall" was held in Shenyang. We gathered together with local life aestheticians to meet the "responsible" spirit of Shenyang city.
