An undefeated general galloping on the battlefield will first practice his internal skills and sharpen his sword before going into battle; General Enterprises is practicing this truth and insisting on "cultivating both internal and external" for the brand, making General Ceramics a A brand with a mission and a dream.
2020 is the year when General Ceramics’ dream takes off. Today, we will review the highlight moments of this brand since 2020!
1
Returning with full honor, the general resumes his journey
On August 5, the 2020 (17th) "World Brand Conference and China's 500 Most Valuable Brands Press Conference" with the theme of "How Brands Can Grow Against the Trend During the Global Epidemic" opened grandly. General Ceramics has been shortlisted for five consecutive years. The brand value reached 10.062 billion yuan, an increase of 1.465 billion yuan compared with 2019. In 2018, it increased by 2.504 billion yuan and continued to maintain an upward trend in the "China's 500 Most Valuable Brands Ranking".
On August 31, the "New Blue Ocean Brand, the 10th China Real Estate and Pan-Home Industry Cross-border Summit and the 2020 Annual Architecture" hosted by the China Building Decoration Association, hosted by the Material Application Branch of the China Building Decoration Association and China Ceramics Network The "Top Ten Sanitary Ceramics Brand List Award Ceremony" was held grandly at the main venue of the Hangzhou G20 Summit. With its strong brand strength, General Ceramics has won the most important"Ceramic First-line Brand", "Annual Project Recommended Brand", and "Top Ten Products of Rock Slabs"Brand"Three awards, becoming one of the rare brands to return home with full honors. It has been recognized and praised by all walks of life and the industry, and it can be said that it is expected by everyone.
In 2020, General Ceramics has defended its honor list for many times, and its strong brand strength has been fully demonstrated. With a good start, I believe that General Ceramics will continue to set sail and ride the wind and waves!
2
Leverage new species to attack the blue ocean
"Anyone who has contact with Jiangjun Enterprises knows that their products always emphasize quality and details, and their product lines are also very rich." This is the evaluation of Jiangjun products from a dealer. Despite this, In terms of product research and development, General has never rested on its current achievements; while building good products, it has also increased investment in display and publicity.
In 2020, Jiangjun Enterprise seized the opportunity and the opportunity, invested heavily in rock slabs, and took three major measures to attack the new blue ocean.
Measure 1: Spend 1 billion yuan to build a rock slab R&D and intelligent manufacturing center, and build a Zhaoqing production base covering an area of more than 1,200 acres. Make an upgrade. Build 8 fully intelligent slate production lines with a daily production capacity of nearly 80,000 square meters. The entire line adopts internationally leading production methods such as Italian Sacmi Continua+ continuous molding, Modena MDS double-layer kiln, System multi-channel high-definition inkjet machine, etc. equipment.
Measure 2: Spending tens of millions of dollars, the design director of Jiangjun Enterprise personally designed and built the Jiangjun Rock with a total area of 3680㎡ Board Brand Display Center——"Rock Space｜yan Space". The showroom cleverly and naturally integrates space function and personality, making extensive use of 3D effects. At the same time, the experiential home space combines smart home systems and quality craftsmanship to achieve customized life scenes.
Measure 3: A stunning appearance at the 2020 Foshan Tanzhou International Ceramics Exhibition, with advertisements dominating the screen of major anti-aircraft guns. On July 20, Jiangjun Rock Slab held the "Jiangjun Rock·Decorated Boundary Color" press conference and new product show in Hall 3 of the Tanzhou International Ceramics Exhibition, becoming a beautiful scenery at the Tanzhou International Ceramics Exhibition. At the same time, the new advertising image of Jiangjun Slate took the lead in occupying central landmarks in Foshan such as the home furnishing industry distribution center, Foshan Expressway, Lecong, Longjiang Second Bridge in Foshan, etc., with targeted and high-frequency placement, which greatly increased the brand's exposure.
3
Online training + offline practice, learning never stops
As the economy recovers in the post-epidemic era of 2020, in order to accelerate the pace of development, General Ceramics has effectively catered to industry and brand development trends. Newly upgraded the General Business School platform to create an online + offline full empowerment system , through diversified and diversified training activities, accurately introduce excellent brand culture and practical and effective marketing methods to the terminal, and build strong core competitiveness.
In August, General Ceramics launched a nationwide offline tour training, covering Lichuan, Handan, Jixian, Jizhou, Shangyou, Dongguang, Dacheng, Tianjin and other regions.
In September, General Online Micro Classroom will be launched as scheduled. The training courses are "Sales Personnel Manual", "Basic Knowledge of Rock Slabs", "Application of Rock Slabs", and "Basic Skills of Community Promotion", every Wednesday at 7:30 pm It provides practical knowledge and the students are hooked.
There are two prerequisites for the development of the brand and the success of the terminal dealers. One is the strength of the brand itself, and the other is the dealer's ability to operate the market, both of which are based onOn the basis of continuous learning. Jiangjun Enterprise insists on learning the cultural gene of charging, which has become the source of brand development and also created the competitiveness of dealers to win the market.
4
Multi-channel empowerment helps win the terminal battle
Tiles are "semi-finished products" among the main decoration materials, and consumers have a greater demand for extended services in the paving and construction process. Therefore, the foreman channel is not only related to the improvement of brand services, but also directly linked to the mass consumer groups. In 2020, Dajun Ceramics will make every effort to create Dajun Ceramics' first "China's Good Craftsmen" national audition event, aiming to help the brand establish a strong link with the foremen and build the most transparent bridge of trust between the brand, decoration foremen, and customers. It is understood that the event is divided into 5 main venues + 20 small sites across the country, radiating to many cities across the country, creating a voice and empowerment platform for "good craftsmen".
On June 27, General Ceramics’ first “China Good Craftsman” national audition event in Guiyang Division kicked off;
On August 30, the Nanning Division of General Ceramics’ first “Chinese Good Craftsman” national audition once again set off a craze;
On August 17, General Ceramics’ first “Chinese Good Craftsman” national audition event was successfully held in Laiwu Station with the full planning and implementation support of the headquarters;
On September 26, General Ceramics’ first “Chinese Good Craftsman” national audition event Panzhou branch competition sounded the clarion call;
On September 26, the Jinzhou division of General Ceramics’ first “China’s Good Craftsman” national audition event staged a explosive foreman PK competition;
On October 8, the grand finale of General Ceramics’ first “Chinese Good Craftsman” national audition event - Baoding Station came to a successful conclusion.
With the successful conclusion of the final battle, "China's Good Craftsmen" successfully detonated the national group of foremen this summer. Here is also a big announcement: The fifth China Decoration Craftsman Skills Competition and the first "China Good Craftsman" Finals of General Ceramics will be held in October 2020 On the 19that Foshan Huaxia Ceramics Expo City So grand!
Dajiang Ceramics promotes the "craftsman spirit" and adheres to the concept of focusing on quality, service and reputation. It will cooperate with foremen across the country to lead and drive the high-quality development of China's decoration industry and comprehensively improve the professional skills of the craftsman team.
The foreman channel is an area that requires deep cultivation and accumulation of brands, while the engineering channel is the strategic high ground that brands have been vying for in the past two years. In new tracks and new opportunities, General has always remained at the forefront.
Recently, many real estate companies have visited the marketing center of General Foshan Headquarters, including the famous Jiangsu Tongyin Real Estate, Huayu Real Estate, OTT Fangyuan, Wenzhou UnionPay Real Estate, Xincheng Holdings, Jinzhong Group, etc. With its strong product R&D and production capabilities, excellent team service capabilities and strong brand influence, General Dajun has not only won the trust and support of partners, but also won the trust and support of its partners at the 10th China Real Estate and Pan-Home Furnishing Industry held on August 31. At the cross-border summit and the 2020 Top Ten Architectural and Sanitary Ceramics Brand List Awards Ceremony, it received the honorary title of Project Recommended Brand of the Year.
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Deeply cultivate channels, empower terminals, win awards, and attack blue oceans... In 2020, the generals will continue to forge ahead with determination. In 2020, the industry will also re-recognize different "generals".
On September 26, General Ceramics’ “2020 Global Live Investment Conference” was successfully held, announcing that General Ceramics has entered a high-gloss era, and a market blue ocean is about to open up, opening up the road to wealth, and gathering momentum to seize the new economy with action in the future. track.
Please look forward to the live broadcast room at 19:30 on October 13th,Join the General and create a prosperous future!
