Text/Catran
China Ceramics Network’s 2020 National Tile Market Survey [Guiyang Station] has been running for 6 days (September 23-28).
As of today, the investigation team has visited 12 building materials markets in Guiyang and the neighboring city of Kaili, namely: Weir Haos Home Furnishing Experience Center, Kaihong Home Furnishing Plaza, Red Star Macalline (Beijing West Road Store), Xingyijia Beijing West Road Shopping Mall, Red Star Macalline Supreme Mall, Southwest Home Plaza, Easy Home ( Jinyang Store & Taisheng Store & Kaili Store), Western Building Materials City, Southwest Trade City, Wanhao Trade.
Visited Juran Home (Tai Sheng Store) & Marriott Trade City, and interviewed the gold medal Asian tile Kaili dealers & Juran Home (Kaili store) & Shuimu Nanshan Decoration and Xingyi Decoration of Kaili
Interviews with 23+ ceramic tile brands:Gold Medal Asian Tiles, General Ceramics, Xinzhongyuan Ceramics, Jinyi Ceramic Tiles , Nengqiang Ceramics, Grace Ceramics, Guanzhu Ceramics, Jinsi Yuma Ceramics, Shunhui Ceramics, No. 1 Marble Ceramics, ICC Ceramics, Dongpeng Ceramics, Summit Ceramics, Jianyi Marble Ceramics, Owen Lai Plain ceramic tiles, Italian Nobel ceramic tiles, Nobel porcelainBricks, Bode Seiko tiles, Ofulai ceramics, Romario ceramic tiles, Guanxingwang ceramics, Vero ecological bricks, Italian I.T ceramic tiles, etc.
Three decoration companies were interviewed at the same time: Guiyang Zhongbo Decoration, Kaili Shuimu Nanshan Decoration and Xingyi Decoration.
"One city, one event" banner
Link to the manufacturer and click directly on the terminal. Today (September 29), the exchange symposium - "One City, One Activity" will be held at Guiyang Juran Home (Taisheng Store).
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Guiyang Station is coming to an end, and I would like to share a round of visual pictures.
Because during the survey in Guiyang, it is not difficult to find that the most striking feature of the place is that the overall economic development is relatively slow, but the consumption concept is extremely advanced. In this way, all walks of life driven by consumption are rapidly catering to the development of demand, and the ceramic tile industry is no exception.
For example, large slabs and rock slabs seem to be commonplace, and 600×1200mm, 750×1500mm, and 900×1800mm are called conventional products; what surprised the author even more is that, Most dealers of ceramic tile brands in Guiyang have different “backgrounds”. For example, those who are designers include General Ceramics Guiyang dealer Su Zhonglin, Jianyi Marble Tile Guiyang Dealer Lin Zhong, Guiyang dealer of Ouwen Lai plain tiles Li Ke, Guiyang dealer of Bode Seiko tiles Wang Youde, Jinsi Yuma tiles Guiyang dealer Zou Yichen; Samit tiles Guiyang dealer Xu Jiankang who can hand-paint and design …It’s all about design.
When theseWhat kind of sparks will be produced when operators with “design genes” are integrated with traditional ceramics? The terminal ceramic tile exhibition hall (facade)is the most obvious effect.
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1. Owen Lai plain ceramic tile Guiyang showroom
“All decoration application trends focus on hotel design... What is beauty? There are many answers in China... My imitation of the pine tree soft furnishing device has its origin. The best part is the effect under the light. It has the shape of a tree shadow, but to set off the tone of the bricks, I spray-painted it white..." These three sentences come from Li Ke, a Guiyang dealer of Overlay plain ceramic tiles who was born as a designer. They are about the beauty of design and art." "Story" will give him a rare sense of excitement and self-absorption in his slow expression. Of course, Li Ke is also a literary and artistic person who is willing to share. The trends in rock slabs, new materials, and prefabricated styles all show that they belong to designers Personalized thinking, unique insights, and philosophical logic, and because of this, every corner of the exhibition hall is intriguing.
2. Jinsi Yuma Tile Guiyang Showroom
Zou Yichen, a Guiyang dealer of Jinsi Yuma Ceramic Tiles who has the same personality as Li Ke, was previously engaged in customized home furnishing and soft decoration design. The reason why he chose to represent Jinsi Yuma Ceramic Tiles (in 2018) was because This product has a strong sense of design, which is enough to reverse the "humble mentality" that most colleagues think that ceramic tiles are too traditional. “In the past, the production of ceramic tiles was based on sales volume. But if you choose the right ceramic tile brand, you must first sort out the market share of this brand, secondly, how high is the acceptance of existing consumers, and thirdly? How strong is the ability to lead a team, and the fourth is how high the profit is, so that dealers can manage a ceramic tile brand well. ”Li Ke’s words seemed inspiring. It is beyond the usual way of thinking of ceramic tile dealers, so when others tend to give up on this market, he takes up the challenge.
3. Jianyi Marble Tiles Guiyang Showroom
Jianyi marble tile Guiyang dealer Lin Zhong is different from the first two, and has more of a delicate businessfeel. According to his statement, he and his partners are both designers. They have been exposed to Jianyi products since they started doing interior design. Because liking it has become a habit, they started a business as an agent for Jianyi in 2019, and they have been counterattacking all the way in the past year or so. , using public welfare activities to organize old colleagues (decoration designers) and high-end owners to donate to schools, or organize the "Jian Cup Football Match" in the direction of promoting an active lifestyle, gradually opening up the brand's influence in the local area; The highlight of the exhibition hall is that in addition to highlighting the seamless paving advantages of ceramic tile products, the soft decoration also uses international brands such as Bentley sofas and Jo Malone perfume. Highlight the brand's high-end quality line.
4. General Ceramics Guiyang Exhibition Hall
Su Zhonglin, a dealer of General Ceramics in Guiyang, is different from the first three. When he entered the industry in 2003, he began to get involved with all local home decoration companies. Therefore, he was the first local ceramic tile brand to open home decoration channels and became a favorite among his peers. Tao Erdai of Taoism. He has always believed that "everything depends on human effort" and has self-judgment. He believes that doing multiple stores, building exquisite stores, building slate home experience simulation rooms, etc. Related to the sharp angles of his own design.
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Have you seen the ceramic tile brand showrooms run by the above "designers", are you not interested in them anymore? NO! The next thing to make a shining debut is the slate home furnishing showroom that everyone is most concerned about, which are the gold medals.Asian tile brand (Guiyang store, Kaili store), Guanzhu ceramic brand.
1. Gold Medal Asia Tile and Slate Home Furnishing Benchmark Store (Gui Ran Zhi (Jinyang store)
2. Gold Medal Asian Tile and Slate Home Furnishing Benchmark Store (Gui Ran Zhi Kaili store)
“Design drives sales.” This is Huang Haiyu, general manager of Gold Medal Asia Tiles Guizhou Branch, when talking about the layout of Guizhou Province Gold Medal Asian Tiles and Stone Slab Home Benchmark Stores (Guiyang, Tongren, Kaili). This sentence was expressed with great certainty. Gold Medal Asia Tile has 40 stores in Guizhou, of which the three stores in Guiyang are in the Red Star Macalline Supreme MALL on Youzha Street and the Juran Home (Jinyang Store, Taisheng Store), but the two stores in the Juran Home The stores all display slate furniture. According to Huang Haiyu: “The Guiyang slate product marketThe market is not in chaos, but the installation market is in chaos; and local designers often cannot find manufacturers that can solve the problem of rock slab customization. ” Therefore,Gold Medal Asian Tile Guizhou Slate Home Furnishing Benchmark Store will follow the personalized and customized route, and then link up with the Guiyang Designers Association to drive the Guizhou branch The design power radiates to the designer groups in various places in Guizhou Province, assisting the gold medal Asian tile dealers in various parts of the province to open up the slate market (I have seen the gold medal Asian tile Kaili dealer. In the prefecture-level city of Kaili, the author thinks that there is no point in further discussing whether the slate market is good or not? Just find the target customers of the brand dealers and the precise positioning of the store)
3. Guanzhu Ceramics Guiyang dealer showroom (Jiranzhijia Jinyang store)
Guiyang Guanzhu Ceramics (Juranzhijia Jinyang Store) was renovated in 2018 with an area of 400㎡, but the floor was paved with 900×1800㎜ floor tiles that year, and a Taiwanese designer was at that time. Products of this specification were used when designing a commercial catering space in Longli. It can be seen that Zeng Xin, Guiyang dealer of Guanzhu Ceramics, is in sync with Guanzhu Ceramics headquarters, so the functional space in the exhibition hall is a display of slate products embedded into the overall home application. The Western kitchen island and wash basin used in slate are embedded formula and so on. Moreover, when the products of the brand headquarters are not limited to rock slabs, Zeng Xin will also synchronize the brand to carry out micro-modifications in the store to create a simulation room for crown bead ceramic graphene products. "The conditions for all this forward action come from the support given by Guanzhu Ceramics Headquarters", which is not only brand strength and product endorsement, but also solving various problems for dealers, such as the design and decoration of dealer stores. Zeng Xin said that all stores are designed and decorated by a decoration team recommended by the headquarters. Because the team has been cooperating with the brand all year round, they know how to display and apply products in the space. The workmanship is efficient and the charges are low...&...Isn’t this the comfort that any ceramic tile dealer wants? Especially for ceramic tile product display in the high-end era, a professional decoration team is more important.
4. Gold Medal Asian Tiles Guiyang Branch Headquarters within Guiyang Marriott Trading Facade
Jinyi Ceramic Tiles Guiyang Thought Museum in Guiyang Marriott Commerce
Another feature of Guiyang is traffic congestion, which also forces ceramic tile brands to have external windows in different areas. However, in order to ensure sufficient operating energy, many local brand agents want to settle in a place where they can establish Headquarters, establish brands, and develop distribution platforms, such as Marriott Commerce. Wanhao Commerce focuses on stand-alone facade display. One building has an area of 1,000 square meters. Currently, 50 ceramic tile bathroom brands have settled in, such as Mona Lisa Ceramics Guiyang Distributor Headquarters, Gold Medal Asia Tile Guiyang Branch, Jinyi Ceramic Tile Guiyang Distributor Headquarters, etc., each occupy a large area of 2 to 5 buildings.
5. Other imported ceramic tile showrooms (how to design the facade?)
Although the impact of imported ceramic tiles on domestic ceramic tile brands in the high-end market has been decreasing year by year, half of the 18 ceramic tile brands in Guiyang Juranzhijia (Jinyang store) are imported ceramic tile brands. In the high-end market share, Domestic ceramic tile brands are probably still affected by the product design and display of others, so I am accustomed to paying attention to the exhibition hall design of imported ceramic tile brands when walking in high-end stores, especially Facade (head) design is the first step to attract consumers to enter the store. I wonder if other people will pay attention?
Whether design drives sales, design leads industry development, or design leads future life, these are all truly experienced in the Guiyang ceramic tile industry.
Author: Maoran
