On September 3, the 12th China Real Estate and Pan-Home Furnishing Industry Cross-Border Summit and the 2022 "Building Hygiene" were jointly hosted by the China Building Decoration Association as the guiding unit, the Material Application Branch of the China Building Decoration Association, and the China Ceramics Network. The "Top Ten Ceramic Brands List" award ceremony was held grandly at the Qiaoshan Cultural Center in Foshan.
Liu Yuan, deputy secretary-general of China Building Decoration Association, Liang Hongyu, secretary-general of Material Application Branch of China Building Decoration Association, Ouyang Tiansheng, chairman of China Ceramics Network and visiting professor of Jingdezhen University, proposer of explosive strategy theory and founder of explosive strategy research center People and money make mistakes, Hou Dingwen, founder and chairman of Guangzhou Jianzhong and a leader in practical marketing in China's home building materials industry, Liang Hongyu, secretary-general of the Material Application Branch of China Building Decoration Association, Peng Changhua, vice president of Shuncheng Ceramics Group and general manager of Shunhui Ceramics, Wrigley Cheng Zhen, General Manager of Ceramics Division of Home Furnishing Group, You Jun, General Manager of Brand Marketing Division of Haosheng Group, Zheng Zhe, Editor-in-Chief of NetEase Home News Center, and other leading guests attended the ceremony to discuss new trends in industry development.
In this event, with its strong strength and solid product advantages, Yueqiang Ceramic Slabs stood out from the many brands participating in the event and once again won the title of "Ceramic First-Class Brand", reflecting the industry and consumers' expectations for The strength of Yueqiang Ceramics brand has been unanimously affirmed.
Winning the award is no accident. Yueqiang Ceramics has been cultivating it for 34 years. Relying on the background of Nengqiang Qianghui Group, one of the four major enterprises in Guangdong ceramic industry, it now has 3 major production bases, 24 It has a modern production line, a first-class R&D team, and actively introduces foreign cutting-edge technology and equipment. Yueqiang Ceramics is the first enterprise certified by origin in Foshan City and is committed to manufacturing products with ingenuity.
In terms of brand building, Yueqiang Ceramics is the only ceramic tile brand in the industry with "Cantonese culture" as its IP. In 2021, Yueqiang Tile Portable will join hands with Hong Kong martial arts star Chan Kwok-kun, who is known as the "Rebirth of Bruce Lee", to create the brand image of "the grand master of ceramic tiles". It is understood that the brand culture of Yueqiang Ceramics is mainly extracted from the layers of the Cantonese cultural system, with the famous Foshan Kung Fu and Bruce Lee as core elements, and is committed to creating a "new generation of high-quality national trend ceramic tiles brand" and "the first in Cantonese culture" brand". Therefore, Guangdong Qiang Tile will eventuallyIt has a distinctive and highly recognizable brand image in the high-end market.
In terms of products, Yueqiang Ceramics' products cover most product categories currently on the market, and it is also constantly updating its products to occupy a larger market share. In 2021, Yueqiang Ceramics has launched new products - the slate 2.0 Sky Mirror series that applies national patented technology, the Starlight mid-board with double-zero water absorption and a 10-for-10 guarantee, and Yueqiang 23° that enhances the "four senses" Tube plain brick series. Yueqiang Ceramics stated that in order to occupy a larger ceramic tile market, it will continue to introduce new products. This year, Yueqiang Ceramics also launched the 23° velvet swan series of products using a new production process, leading a new round of product upgrades in the industry with high-end and innovative products to meet the needs of consumers.
In addition to brand building and product innovation, product quality is particularly important to whether a company can survive in the market. It is understood that the products of Yueqiang Ceramics have gone through 113 processes and 18 strict internal control standards for inspection to ensure that every ceramic tile is of high quality. It can be seen that Yueqiang Ceramics can be recognized by the industry and consumers, which is enough to show its strong comprehensive strength.
Faced with the increasingly severe market competition, Yueqiang Ceramics focuses on building an efficient, high-quality, and high-energy professional team, and has established professional teams in product research and development, production, packaging, online live streaming + offline drainage and integration. And a team with rich practical experience. In addition, Yueqiang Ceramics has also increased its visibility through live broadcast online channels. In July this year, Yueqiang Ceramics held a new product launch conference and the establishment ceremony of the brand KOL incubation center. Through offline and supplemented by online live broadcast, it has multi-dimensional promotion Exposure of the brand itself.
Regarding winning the "Ceramic First-Class Brand" award this time, Yueqiang Ceramics said that it will continue to strengthen brand communication in the future and explore the brand's value with a longer-term vision and stronger integration power. Competitiveness; create products with ingenuity to ensure high quality, high performance, good appearance and stable output; with the goal of achieving brand upgrade, increasing brand awareness, and enhancing brand value, create high-quality ceramic tile products for more consumers.
