On August 19, the Shengdu Home Decoration “One Heart, One Hundred Million” Decoration Alliance Press Conference and the Shengdu Home Decoration 20th Anniversary Launching Ceremony were successfully held in Hangzhou. Shengdu Home Decoration joins hands with 17 major first-line brands such as Xinzhongyuan to jointly sound the rally call for the new era of decoration.
With the Shengdu platform as the carrier, "providing customers with a deterministic quality assembly experience" as the action criterion, with the goal of increasing sales and providing more cost-effective products and services, we will jointly promote towards a common strategic direction The actual transformation of the B2B2C model achieves a virtuous cycle of win-win for Shengdu, material suppliers and customers.
This press conference received strong support from industry associations. Representatives of 18 major brand companies celebrated the establishment of the "2022 One Heart 100 Million" alliance. Industry celebrities also witnessed the event, and more than 30 industry media came to help. The volume was unprecedented. .
In 2022, decoration companies are facing unprecedented changes. Hu Yanan, secretary-general of the Residential Decoration and Parts Industry Branch of the China Building Decoration Association, said: "The purpose of the establishment of the 'One Heart, One Hundred Million' alliance is to solve the pain points of uncertainty in home decoration. Supply chain integration capability is the core competitiveness of the future.
At the end of 2021, Shell announced the upgrade of its “One Body, Two Wings” strategy. Yan Weiyang, vice president of Shell and founder of Shengdu Home Decoration, said at the press conference: "The complete decoration model is a new channel for component brands to create a better experience and achieve higher efficiency. Shengdu and Shell will work together with alliance members to create a home decoration and living ecology. Promote the positive cycle of the industry, achieve standardization internally, and provide personalized home decoration services to customers to achieve a better home decoration experience and a better life. ”
Yan Weiyang, Vice President of Shell and founder of Shengdu Home Decoration
He Shengxiang, Vice President of Shell, also put forward new thoughts and prospects on the soon-to-be-released Shell Meijia model: "Keike Meijia will dig deep into the track resources, starting from the 'three axes' of motivation and the 'three cores' of project delivery. Improve consumer satisfaction and join hands with parts companies to create a new era for the industry! ”
He Shengxiang, Vice President of Shell
Zheng Shenzhen, general manager of the strategic investment and supply chain line of Shell Furnishings, said: "The essence of the supply chain is competition for excellence. Shengdu and major brands should jointly build a bright supply chain environment, be customer-centric, and create value for customers. , is the only choice for success.”
General Manager of Strategic Investment and Supply Chain Line of Shell Furnishings
Zheng Shenzhen
Jia Huaqin, President of the Zhejiang Building Decoration Industry Association, and Yun Zhirong, former President of the Zhejiang Building Decoration Industry Association, spoke highly of this "One Heart, One Hundred Million" initiative. Yu Rongsheng, deputy mayor of Gongshu District, Hangzhou, expressed high support and expectations for the "One Heart, One Hundred Million" strategy.
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"One Heart, One Hundred Million" Evolves Again
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Come together as one to win the future
The "One Heart, One Hundred Million" strategy uses Shengdu as a carrier to unite leading home furnishing brand companies, integrate the resources of various brands, and amplify the advantages of centralized procurement. It is an optimization of the industry's operating structure and an evolution of the enterprise. This year " "A hundred million with one heart" againUpgrade!
Deputy General Manager of Shengdu Home Decoration, General Manager of Shengdu Home Decoration Hangzhou Region Wang Yuwei
Share the evolution of "One Heart, One Hundred Million"
Head of Beijing Region of Shell Home Decoration and General Manager of Quilt Home Decoration Liang Lei shares how to establish a positive cycle of delivery quality, customer experience, and traffic scale
Representatives of 17 alliance members, Mr. Yan of Shengdu Home Decoration, and Mr. He, Vice President of Shell, jointly launched the "One Heart, One Hundred Million" strategy release in the presence of the audience.
"One Heart One Hundred Million" Renovation Alliance Release Ceremony< /span>
This "One Heart, One Hundred Million" renovation alliance conference is an important "milestone" in Shengdu's 20-year development process. On the one hand, the alliance is exploring a sustainable industry cooperation model, releasing the retail channel capabilities of home decoration companies, while also bringing new increments to cooperative brands; on the other hand, the organic combination of supply and demand will fully improve services. Quality and satisfaction bring more confidence to the industry to break through development bottlenecks and overcome the "positive quality cycle". The strong alliance between Shengdu Home Decoration and 17 major first-line brands will accelerate the improvement of product quality, improve service levels, provide consumers with higher-quality one-stop decoration services, and at the same time promote the healthy development of the entire home decoration industry and help home decoration brands Growth and soar!
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Understand the new trends in the industry
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In the era of renovation, quality comes first
As the Z era gradually becomes the main consumer, the home decoration industry must complete a qualitative leap in customer service experience. In the sharing session, major brands expressed their opinions on digital development, personalization, design innovation, brand innovation and other aspects, and had a collision of ideas.
Zhang Lei, general manager of Xinzhongyuan Ceramics/Xinzhongyuan Residential Marketing, gave a speech titled "Design Leadership·Quality Decoration".
Xin Zhongyuan Ceramics/Xin Zhongyuan Residential Marketing General Manager Zhang Lei< /span>
"The changing needs of the younger generation of users are the fundamental reason for the creation of higher-quality decoration. The 18 corporate members of 'One Heart, One Hundred Million' are not just a simple combination. We hope that the cooperation between Xinzhongyuan and Shengdu can be achieved through Design leads the way to achieve resource sharing within the platform and achieve the goal of living a better life together."
Through Chinese Design Stars empowering the growth of young designers, launching "SU" texture ceramic tiles, Shengdu-exclusive products, and independently developing top ten systems for whole-house prefabricated interior decoration, Xin Zhongyuan is committed to good design We will build a decoration ecology from three aspects: good materials and good services, and build prefabricated interiors as key products. We hope to join hands with more outstanding companies in the future to create a higher-quality decoration space.
As one of the members who has joined "One Heart, One Hundred Million" for two consecutive years, Xinzhongyuan has reached a strategic partnership with Shengdu Home Decoration as early as 2019, giving full play to the advantages of both parties and jointly empowering nutritional decoration. The cooperation between the two parties immediately entered the "fast lane" and carried out in-depth cooperation in areas such as product research and development, advantage empowerment, and marketing innovation.
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20th Anniversary of Shengdu Home Decoration
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Move forward bravely
September 17th is also the 20th anniversary celebration of Shengdu Home Decoration. In the past 20 years, Shengdu has achieved a breakthrough from 1 to 141 branches, serving more than 150,000 families. It can be said that every strategic move of Shengdu is closely centered on the demands of consumers, and Shengdu's achievements are also inseparable from the trust of consumers.
At the scene, industry association leaders, home decoration colleagues and friends from the media witnessed Shengdu’s 20-year development footprint, and welcomed the 20th anniversary of Shengdu Home Improvement together with representatives of old customers.
Shengdu Home Decoration 20th Anniversary Ceremony Launching Ceremony
When the wind is good, it is time to set sail and chase the waves towards the future. On the new journey, Shengdu Home Decoration and 17 major brands have "one heart and one hundred million". In the context of the era of packaging, they will work hard and work hard to jointly improve customer value, promote the continuous optimization of the packaging supply chain system, and become consumers A strong guarantee for quality living, and ultimately a win-win situation for the city, cooperative brands and consumers!
