From July 5th to 8th, the 37th Foshan Ceramics Expo opened grandly. Major brands are going all out, and the latest fashion trends are spreading rapidly. During this Ceramics Expo, in order to more accurately grasp the needs of merchants, General Ceramics specially held the "General · Everything" and "What Can Ceramic Ceramics Do in 2022" industry trend exchange summit, which has won widespread attention inside and outside the industry.
Taking the pulse of market trends
Climbing the heights of wealth together
On the day of the event, Mr. Liu Chaoyang, Chairman of Jiangjun Ceramics Group, Mr. Tan Xiaowen, Vice President of Jiangjun Ceramics Group, Dr. Yin Hong, Secretary-General of Foshan Ceramics Industry Association, Mr. Li Xinliang, President of Taocheng Newspaper\General Manager of Foshan Tanzhou Ceramics Exhibition, Mr. Liu Xiaolei, general manager of the General Tile brand, and other leading guests, representatives of General dealers, prospective customers from all over the country, many mainstream media in the industry, and hundreds of General elites gathered together to participate in this exchange summit.
"Thank you for your continued attention and trust in General. We hope that through communication, we can establish close ties between brands, industries and end customers, and we will work together to develop the construction and ceramics industry. Pushed to new heights."
—— Mr. Liu Chaoyang, Chairman of General Ceramics Group, gave a welcome speech
"The real estate industry is down, and the construction and ceramics industry is facing great pressure. Under the new situation, while ceramic companies are focusing on real estate, they must also focus on returning to terminal dealers to build on their brand power. Leverage market leverage, maintain channel construction, and achieve win-win coexistence with terminals. ”
——Dr. Yin Hong, Secretary-General of Foshan Ceramics Industry Association, sharing on the theme of "In 2022, ceramic tiles can still work like this"
"The current industry environment is in a "deep water period". Only by bucking the trend can we achieve our "state of the world". The group will focus on brand, products, marketing, services, Six major dimensions including talent management will be comprehensively upgraded to lead partners to a win-win situation. ”
——Mr. Tan Xiaowen, Vice President of Jiangjun Ceramics Group, shared the group’s strategic direction theme
"The six major brand advantages of General include first-line brand strength, seven-star high-quality products, strong partner endorsement, high-visibility product promotion, multi-channel traffic drainage support, and worry-free empowerment Support, we will continue to use our brand leadership in the future to deeply empower the end market!”
——Mr. Liu Xiaolei, general manager of the General Tile Brand, shared the theme of "The General's Way to Break the Game"
Collision of ideas, sharing of insights
How ceramic brands can break through against the trend has become the focus of the ceramic industry and is also the main topic of this exchange meeting. The forum was hosted by Mr. Li Xinliang, President of Taocheng Newspaper and General Manager of Foshan Tanzhou Ceramics Exhibition. Dr. Yin Hong, Secretary-General of Foshan Ceramics Industry Association, Mr. Liu Xiaolei, General Manager of General Tile Brand, and dealer representatives attended the forum, focusing on "2022 Ceramic Ceramics" "Can we still do this?" to discuss.
Headquarters senior leaders, industry figures and terminal dealers have a dialogue together. Through the summary of practical experience and the collision of in-depth industry research ideas, everyone can improve their understanding of the industry and gain a deeper understanding and mastery of ceramics. The market situation changes. During the discussion, the big names detailed the problems faced by ceramic dealers in entrepreneurship, transformation, and customer expansion. As a problem solver, they immersed themselves in the front lines of the market, understood trends, targeted demands and changes, and will be most effective in the future. solutions to customers.
Focus on product innovation
Performance grew against the trend
Under the overall situation of industry recovery and industrial transformation and upgrading in the post-epidemic era, the key is to "break through" and drive the breakthrough of terminal dealers with the breakthrough of the brand, forming a comprehensive layout with each outlet as a bright spot to subvert the market. As we all know, the most effective way to break through is the core force of competition—products, which focus on the market, stimulate consumer enthusiasm, and achieve customer expansion.
The General Brand made a strong appearance at the Ceramics Expo with new products, launching a variety of new rock slab products in specifications of 750×1500mm, 900×1800mm, and 800×2600mm, using dry grain soft polishing and digital glaze , fine matte dry particles, water-based glaze + glitter powder and other processes, the product has been fully upgraded from the aspects of light, texture, color, style, craftsmanship, etc., with natural, comfortable, modern and fashionable aesthetic features, bringing consumers more quality Home life experience.
All great generals
Helping business with ease
Having been deeply involved in the building materials industry for nearly 20 years, General Ceramics has accumulated profound market operation experience and has systematic support policies to fully empower terminals. It is formulated based on the pain points of new business operations. From store construction and sample selection to store marketing, it solves dealers' problems in basic operation and management of brands, products and stores, and helps dealers achieve rapid profitability. Customized development for large businesses, from the thinking level to the execution level, allows franchisees to complete upgrades and evolution, empower terminal operations, and achieve win-win for all parties.
Strongly empower dealers to join and develop new development and profit models. As a powerful brand in the building ceramics industry, General Ceramics is ready to go forward and invites dealers and friends to join hands in exploring the new blue ocean of wealth.
The 37th Foshan Ceramics Expo
July 5-8, the excitement continues
General Tile Headquarters Marketing Center
No. 17 Taobo Avenue, Huaxia Ceramics Expo City
Looking forward to meeting the most suitable you
Explore the win-win path and create a wealth future!
