On April 18, 2022 with the theme of "Enhance Value and Win the Future"Eagle Brand Ceramics418 spring ordering meeting was successfully held, and the meeting was held in the form of a full live broadcast. Tianan New Materials, Mr. Wu Qichao, Chairman of Eagle Brand Industry, Mr. Chen Xianwei, President of Eagle Brand Industry, Mr. Zheng Xionglin, Vice President of Eagle Industry and General Manager of Eagle Marketing Center, Mr. Xiao Yisheng, Assistant General Manager of Eagle Marketing Center, and regional directors, etc. Leaders came to the scene and gathered in the cloud with dealers from all over the country to witness Eagle Brand Ceramics the annual 418 wonderful moments.
01
Enhance value and win the future
2022 is the 48th anniversary of Eagle Brand Ceramics, and it is Eagle Brand Ceramics ushered in the first year of the wall and floor expert strategy and embarked on a new journey! In 2021, Tianan New Materials (603725.SH) officially controls Eagle Brand. In the new system and new track, Eagle Brand Ceramics comprehensively promotes the implementation of the Eagle Brand wall and floor expert strategy. In line with the strategy of upgrading the dimension, Eagle Brand Ceramics promotes the upgrading of the "six value outputs" and continues to adhere to the six values Output, continue to create value for customers, empower terminals with value, and win the future.
At the meeting, Mr. Zheng Xionglin, Vice President of Guangdong Yingpai Industrial Co., Ltd. and General Manager of Yingpai Marketing Center, delivered a speech and reviewed 2021 with dealers across the country and shared 2022Eagle Brand Ceramics's marketing strategic plan. By reviewing 2021 and looking forward to 2022, we will once again resonate with each other and reach a consensus to overcome the difficulties together and achieve a win-win situation!
When looking back on 2021, Mr. Zheng mentioned that as a national brand with 48 years of profound accumulation, Eagle Brand has launched a series of "renewal" actions. In 2021, Tianan New Caicai (603725.SH) officially controls Eagle Brand. In the new system and new track, Eagle Ceramics adopts the principles of "openness, frankness, fairness, pragmatism, efficiency and altruism". "The new corporate culture of "Eagle Brand" leads the growth and development of the Eagle brand team under the new system, and launches the new strategy of "Eagle Brand Wall and Floor Expert" to enter the pan-home furnishing market with the help of the parent company's core prefabricated interior technology and core finishing materials. Fully launch integrated wall-to-floor sales and services; always adhere to the six value outputs and make efforts from the six major aspects of "product output, terminal scenarios, service systems, marketing policies, brand promotion, and channel models" to empower brands and terminals to further develop.
In looking forward and planning for 2022, Mr. Zheng deeply analyzed the current market environment and business opportunities from the "national level, social level, industry level, and company level". At the industry level, the following points are mentioned: "absolute excess" of production capacity appears, and brand concentration will become higher and higher; cross-industry and cross-industrial chain collaboration has become inevitable; the green transformation of the building materials industry is accelerating, and "intelligent manufacturing" is urgent; channel transformation , integrated channels have become imperative; the development direction of ceramic enterprises will gradually change from "manufacturing thinking" to "service industry thinking". Through the sharing of information, we resonate with dealers, reach consensus, integrate market trends, and create a future together.
In addition, Mr. Zheng also deeply interpreted and deployed the product strategy of New Eagle Brand from the company level to realize the extension of a single ceramic category to multiple categories (Tianan wall panels + Ruixin engineering boards ) and single materials extend to the planning and development of spatial solutions (Eagle Life, Eagle Renovation Home). From the six aspects of the six value outputs of "products, policies, terminals, services, brands, and channels", the brand's development pace in 2022 was explained in detail.
In terms of products and brands, build a new product matrix, that is, ceramics + wall panels + floors + space delivery solutions; continue to create the image of "Eagle Brand = high-end big brand" and establish The perception of “Eagle Brand = a big brand in the home furnishing industry”. In terms of channels, we will carry out the penetration of "omni-channel, no dead ends, and universal marketing" to release the vitality of the regional market and enhance the refined operation of the regional market; continue to set up central warehouses across the country to empower the regional market and use the "1+N" model throughout the year Dig deep channels. In terms of policies and services, one city has one policy to meet individual needs; a complete training system has been established and operated systematically to help dealers empower their growth and seize market share. On the terminal output, three major stores are established, namely Eagle Brand Ceramics store, Eagle Brand Wall and Floor Expert, Yingpai renovated its home and further improved its terminal store layout. Finally, Mr. Zheng expressed his hope to all dealers: "Stay still and change according to the times. Let us manufacturers work together to create a new Eagle brand and a great future!"
With the upgrade of the strategic deployment of Yingpai wall and floor experts, in the whole world of "New Yingpai, Create the Future"During the national investment promotion activities, Eagle Brand Ceramics signed more than 100 contracts in less than a month! In 48 years, the strength of Jiaguo brand has once again been confirmed by the market. Under the guidance of the new strategic plan, Eagle Brand actively explores new models of cross-border integration and comprehensively opens a new development chapter of "New Eagle Brand, Create the Future".
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Spring new products, grand launch
The development of an enterprise is inseparable from high-quality products and the pace of innovation. Only by striving for excellence in products and continuously improving research and development can we satisfy the market and customers as much as possible. At the meeting, Mr. Xiao introduced in detail the 2022 Eagle Brand Ceramics 418 spring new products, with free and unlimited patterns, " The design concept of "simple aesthetics" uses industry-leading unique composite technology to freeze space art and create novel, fashionable and high-value products.
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Spring online ordering fair to achieve greater success
This 418 spring new product ordering fair was held online to coincide with the launch of multiple new products in the spring. It received strong support from dealers across the country. Good news about online ordering was reported frequently, and the live broadcast room on the morning of April 18th was even more popular. It’s hot!
The 2022 Eagle Ceramics spring online ordering fair was a complete success, with the total order volume exceeding 320 million yuan; The crowdfunding live broadcast room ordered 864,889 square meters in 30 minutes!
So far, "value increases and wins the future"Eagle Brand CeramicsThe 2022 418 Spring Order Fair concluded successfully. In the new system and new track, the new Eagle brand "values up", Eagle Brand Ceramics begins to move into a new era development pattern. I believe that with the joint efforts of Yingpai people across the country, Yingpai Ceramics, which has been in business for 48 years, will continue to surpass and create Brilliance, this eagle, wins and leads the future!
