On September 11-12, core dealers of Eagle Brand Ceramics from Jiangsu, Anhui, Shanghai, Zhejiang, Fujian, Jiangxi, Shandong, Hebei, Beijing, Tianjin and Yunnan gathered in Tian'an Xin, Quanjiao County, Chuzhou, Anhui Material production base, visited Tianan new material production base and products, and had discussions with Wu Qichao, chairman of Tianan new materials and Yingpai Industrial, Zheng Xionglin, general manager of Yingpai marketing center, He Wanzhi, general manager of Tianan Integration, as well as the sales area director and business manager of the marketing center. During the interactive exchange, nearly a hundred people on site discussed the new strategies of the new Yingpai wall experts and jointly planned for the new development of Yingpai.
In this interactive exchange meeting, dealers comprehensively visited the Tianan New Materials production base and learned about the product system of Tianan New Materials, the parent company of the Eagle Ceramics brand. Chairman Wu Qichao comprehensively explained the development strategy of Tianan New Materials to the dealers, and gave a detailed explanation and explanation of the development direction and development strategy of New Eagle Brand after the merger; Mr. Zheng of Eagle Brand Marketing Center discussed the ceramic brand and new materials for more than 40 years How to integrate and the business model of Eagle Ceramics in the new pan-home furnishing track was explained in detail, and an exciting transformation and upgrading signal was sent to terminal dealers: New Eagle Ceramics will work together with dealers to jointly develop new tracks. Share new bonuses! Mr. He of Tianan Integration introduced in detail how Tianan Integrated System empowers terminals through digitalization and informatization.
Clear corporate value
Deconstructing the product system
On August 16, 2021, Guangdong Yingpai Industrial Co., Ltd. was officially established, kicking off the "Eagle Vision to Build the Future"; on September 2, the equity delivery between Tianan New Materials (603725.SH) and Yingpai Group was officially completed , Tianan New Materials (603725.SH) became the controlling shareholder of Shiwan Yingpai, Yingpai Technology, Yingpai Trading and Dongyuan Yingpai. Under the strategic deployment of the holding company Tianan New Materials, Eagle Ceramics has entered the pan-home furnishing market, fully opened up the integrated wall and floor sales market, and taken the lead in laying out pan-home furnishing products, channels and markets step by step based on existing channels. Chairman Wu Qichao personally led the regional core dealers who came to Tianan New Materials to visit the Tianan New Materials Cultural Center and introduced the development history of Tianan New Materials, product system development logic, and corporate management philosophy. He said that "using industrialized interior decoration to serve thousands of households" is the original intention of Tianan New Materials to develop pan-home furnishings. Speaking of workHe Wanzhi, general manager of Tianan Integration, explained the principle of industrialized interior decoration: It uses the concept of complete delivery, industrialization and artistic concepts to achieve rapid delivery through assembly (renovation time can be as low as 24 hours), bringing consumers the benefits of environmental protection Healthy lifestyle.
New Eagle brand, new atmosphere, unified thinking
Take big steps forward to create common prosperity
"Innovation-driven = technological innovation + digital economic platform + business model innovation, realizing the transformation and upgrading of traditional industries and entering the 100 billion track." In this regional core dealer exchange meeting, Wu Qichao, chairman of Tianan New Materials and Eagle Brand Industrial, talked about the strategic deployment of Tianan New Materials. Tianan New Material's subsidiaries include Tianan Polymer, Tianan Integrated, Ruixin Materials, and Eagle Brand Industrial. It will start back-end R&D support, middle-end integration empowerment, and front-end market development and horizontal value chain integration to share pan-home traffic, channel complementation, and benefit sharing. . Under the new track, new system, and new culture, by implanting the product systems of Tianan Sheet and Ruixin Materials in existing Eagle Brand stores, the Eagle Brand product structure will be improved and the role of wall and floor experts will be transformed; through 3-5 years of development , create WELL life with a brand-new store format, support product power with technology, product power support brand power, brand power impresses consumers, and create a leading pan-home brand.
New track, new business
Keep up with the rapid development of strategic deployment
Chairman Wu Qichao emphasized that New Eagle Brand adheres to the corporate culture of "open, honest, fair, pragmatic, efficient, and altruistic", adheres to technological innovation, and insists on "customer-centered, everything for marketing services" is New Eagle Brand's commitment to customers. Wu Dong's words won rounds of applause from the dealers. Speaking of the new Eagle brand sales model, the headquarters will first create a new store template for wall and floor experts. At the end of September, Eagle brand’s first wall and floor expert experience store U-creation store will be launched., the experience store will add Tianan Integration and Ruixin Board to the base of Eagle brand products to complete the transformation of inorganic + organic material sales.
The construction process of the 2.0 version of the Eagle Brand Community Service Store has also begun. It has delivery functions, service functions, and distribution functions. It will become the capillary of the Eagle Brand channel, penetrating into the southeast and northwest of the city, providing consumers with Provide specific space solutions to transform low-frequency consumption into mid-to-high-frequency consumption, helping dealers expand more markets and have more sales channels. This new store format will also be launched by the headquarters first to establish a model.
Subsequently, Mr. Zheng proposed to dealers on the development of New Eagle Brand and emphasized that "dealers should actively embrace changes, join the fast-developing track, and develop from single ceramic products to multi-category new material products. In the existing Under the market environment, dealers and partners must keep up with the headquarters and integrate wall and floor products. They should be the first to introduce Ruixin sheets in engineering channels and simultaneously launch wall and floor expert products in Eagle Brand Ceramics stores as a supplement to Eagle Brand products and categories. , This actually helps dealers seize traffic and expand market share through space solutions.",
Regarding the integrated wall-to-floor sales model, Mr. Wang, a dealer in Fuzhou, Fujian, shared with great emotion that implanting wall panel products is a bonus for him. When he participated in the bidding for a certain real estate project in the early stage, competing products adopted The sales model of the overall space solution has more complete and complete solutions and strong competitiveness. Especially in an environment where the market share of fine decoration is getting higher and higher, using panels to intervene in the fine decoration channel and expand the market has a positive effect.
On the other hand, Mr. Ye, a Ningbo dealer, said that he has been keeping a close eye on wall materials for 2 to 3 years. He believes that the wall market has a certain market growth effect, and Eagle Brand has launched it under the current market environment. Multi-category products, very timely, which greatly enhances market competitiveness!
Cang Luo, the general manager of Jiangxi Gaoan Center, said that the online boards are a bonus for current sales, especially after seeing the products of Tianan New Materials. The products have good texture, warmth and texture. Eagle brand wall and floor experts have a broad market. .
Shijiazhuang dealer Mr. Chen has taken the lead. In the local hospital project, in addition to the normal use of ceramic tile products, Ruixin's boards have been introduced. The increase in new product categories has created competition for the Eagle brand and dealers in the terminal market. Force is a very effective boost.
Digital and information-based operations
Help traditional sales transformUpgrade
The market is constantly upgrading. Under the new situation, using digital sales and informatization to support enterprises in reducing costs and increasing efficiency is an inevitable path for enterprise development. Chairman Wu emphasized that "the headquarters does a good job in supply chain delivery, and dealers do a good job in sales." As a holding company of Tianan New Materials, Eagle Ceramics will make full use of the resources of the parent company and accelerate the informatization transformation of the Eagle Ceramics brand through the Tianan integrated system.
At this regional core dealer exchange meeting, He Wanzhi, general manager of Tianan Integration, gave a more systematic explanation on how to use digital tools to provide solutions for the space. "Tianan's product development logic is how to use industrial thinking to formulate Product system creates stickiness between products and creates connection in sales.” Through standardized products, integrated design, and fast delivery service system, we assist dealers in implementing and solve manufacturing, design, delivery and other issues that dealers are worried about.
There will be times when the wind blows and the waves break, and the clouds and sails are hung directly to help the sea. After two days of meetings and visits, this Yingpai Ceramics Regional Dealer Exchange Meeting ended successfully, and all the dealers came back with a full load. This also means that the new development of Yingpai Wall and Floor Experts has officially begun!
New track, new atmosphere, new business!
Eagle Vision creates the future!
