On July 27, the 35th Guangzhou Ceramics Industry Exhibition opened grandly in Area A of the Guangzhou Canton Fair Complex.
The exhibition area of this exhibition reaches 80,000+ square meters, attracting 600+ Chinese and foreign exhibitors. The display scope covers architectural ceramics, sanitary ceramics, daily ceramics, artistic ceramics, industrial ceramics and other fields.
Provide and display the latest domestic slate/large slab production and processing technology, automated/intelligent ceramic production lines, digital factory solutions, new generation ceramic decoration ecosystem, innovative raw and auxiliary materials and functional materials, as well as green production and sustainable solutions solutions and other latest technologies and innovations in the entire industry chain.
According to the organizer, the Guangzhou Ceramics Industry Exhibition was founded in 1987. The exhibition scale of the first Ceramics Industry Exhibition was less than 2,000 square meters, with a total of only 73 domestic and foreign exhibitors. After 35 years of careful creation, it has become the largest in the world. and one of the most influential ceramic industry events, which has made great contributions to the development and progress of the ceramic industry in China and the world.
Due to the epidemic, a large number of foreign exhibitors and merchants were unable to arrive at this exhibition, but it still attracted companies or agents from more than ten countries including Italy, Spain, Germany, the United States, the United Kingdom, France, Japan, Turkey, and Indonesia. Organizations participate in the exhibition.
Among the exhibitors, ceramic machinery and equipment companies accounted for 42.5%, materials companies accounted for 38.2%, and accessories companies accounted for 16.6%; exhibitors in Guangdong Province accounted for 41.7%, and exhibitors outside the province accounted for 50.8% %, and foreign exhibitors accounted for 7.5%. At the same time, the online exhibition and offline exhibition opened simultaneously, and the online exhibition will last until August 26.
It is worth mentioning that in addition to ceramic machinery and equipment and raw and auxiliary material companies, this exhibition also attracted ceramic tile companies - Dajiulu super wear-resistant marble tiles to participate in the exhibition. As the only ceramic tile manufacturer in this exhibition, Dajiaolu occupied a booth of nearly 500 square meters, displaying super wear-resistant marble tiles and large slabs with dense seams.
In addition, advanced and high-end, green, energy-saving and intelligent are one of the highlights of this exhibition. A large number of new technologies and new equipment in the ceramic industry will be on display for the first time, including many from Sichuan, Jiangxi, Shandong, Fujian and other production areas. Ceramic entrepreneurs drove thousands of miles to the site to visit and negotiate.
02
Ceramics ShopA number of industries will emerge in the future
Globally leading, world-first core technology
During the exhibition, the organizers, together with industry media, business associations, and exhibitors, jointly organized more than 20 exciting activities to gather industry forces and contribute to the development of China's ceramic equipment technology and raw and auxiliary materials.
Among them, the first major "big show" held on the afternoon of July 27th - the 2021 China Ceramics Industry Development Conference, focused on hot topics such as rock slab trends, energy conservation and emission reduction, firing equipment, ceramic industry trends, and huge changes in the industry. Topics were analyzed and discussed.
Du Tonghe, Secretary-General of the China Light Industry Federation and Chairman of the China Ceramics Industry Association, delivered a speech at the conference. During the just past "Thirteenth Five-Year Plan" period, under the wave of green, digital and intelligent, my country's ceramic industry has Development has been accelerated in the fields of environmental protection, energy conservation and consumption reduction, and intelligent manufacturing, and outstanding achievements have been made - majestic, green, energy-saving, highly intelligent modern factories have risen from the ground, and some advanced ceramic factories have even removed " "Labor-intensive, high pollution, high energy consumption" label, the industrial image and corporate image have taken on a new look.
At the same time, a group of leading enterprises are becoming stronger and better, a group of specialized "little giants" and individual champion enterprises are growing rapidly, and the ceramic industry is rapidly moving from "manufacturing" to "intelligent manufacturing".
In recent years, my country has led the world in fields such as 5G communication technology, high-speed rail technology, gene sequencing technology, aerospace technology, and drone technology. This is both an incentive and a spur. I believe that in the future, the ceramic industry will also emerge with a large number of world-leading and world-leading core technologies, promoting my country to truly become a "big country" and a "powerful country" in the ceramic industry.
Ouyang Tiansheng, president of "Ceramic Information", said that in the ceramic industry, with the continuous enrichment of ceramic tile categories, the continuous improvement of terminal channels, the increasingly clear brand pattern, and the increasingly stringent requirements of end consumers for product quality, and The boundaries of pan-home decoration materials are increasingly blurred, and the competition among leading companies in the industry has returned from competition in previous marketing models to competition in production, manufacturing, and product innovation capabilities.
Who can give birth?Whoever produces products with better physical properties and visual effects and a higher substitute for traditional decorative materials will be able to capture the minds of consumers and win a larger market. And all this boils down to a competition in production line technology, craftsmanship and equipment.
03
Future research and development direction of rock slabs:
High performance, multi-functional, composite, thermal processing...
Liu Yijun, Vice President of Production Technology of Mona Lisa Group, Ph.D. in Engineering, Professor-level Senior Engineer, and expert enjoying special allowances from the State Council, gave a special speech on "The Reason and Truth Behind the Slate Fever". "The first thirty years are spent making bricks, and the next thirty years are spent making slabs." The original intention of the birth of ceramic tiles is to "create value through technology"; the birth of ceramic panels originated from the national "11th Five-Year Plan" project, with the original intention of energy conservation and emission reduction, and the realization of sustainable development of the human settlement environment.
From the birth of the first ceramic board in China in 2007 to the current craze in the industry where there are no big boards or big brands, no rock boards and no exhibitions, Mona Lisa has used 12 years of independent innovation to promote China's ceramics "from bricks to board” revolution.
In recent years, with the further promotion of the home furnishing market, slate has been born. What is rock slab? The current basic consensus in the industry is that "the specifications and thickness are not limited, and porcelain quality, high strength, and good machining performance are required."
In addition, countertop slate has entered the field of home applications. In addition to the above-mentioned basic performance, it must also achieve food-grade health and safety, higher performance, stricter appearance, and more models.
Based on this, the future research and development direction of rock slabs will mainly focus on high performance, multi-function (antibacterial, translucent, far-infrared rock slabs), thermal processing, composite (ultra-thin rock slabs), establishment of finished product standards, etc.
For manufacturing companies, with the rapid launch of slates and competition intensifying, they must first pay attention to the branding and standardization of slates, especially in the field of finished furniture, to achieve production, processing, distribution, installation, and production of standard furniture parts. and other systematic operations.
Secondly, it is necessary to realize the automation and intelligence of slate production, create a green and low-carbon slate production and consumption concept, and prevent blind expansion of the scope of slate and comprehensive improvement of standards leading to overcapacity of slate.
04
"Industrial aesthetics"
Open the door to product innovation
Wan Peng, a leading talent in the National “Ten Thousand Thousand Persons Plan”, professor-level senior engineer and chairman of Guangdong Zhongpeng Thermal Energy, gave a special speech focusing on “Firing Equipment Product Innovation and Industrial Aesthetics Exploration”. He first pointed out that the industrial aesthetics of firing equipment is mainly reflected in five aspects: formal beauty, technical beauty, functional beauty, material beauty, and system beauty.
Among them, the formal beauty includes C-shaped cladding design, symmetrical structural design, the industry's first dry insulation protective panel, and product-based corporate image display.
The technical beauty is reflected in the fully-covered self-cleaning flue gas heat exchange technology, product formation control technology that can increase production, the "three high" heat exchange technology with high stability, efficiency and high temperature, and multiple noise reduction technologies.
Functional beauty includes functional panels that make operators more relaxed, sliding door functions, maintenance assistance functions, Zhongpeng cloud control functions that build the foundation of smart factories, air flow direction functions, and sensitive point detection functions.
The beauty of materials is due to the application of enhanced nano-insulation materials, blue and white two-color configuration of painted panels, automatic welding of side frames without polishing welds, magnetic panels and other configurations.
The beauty of the system includes the fan platform, family design to make the system more coordinated and conducive to brand building, systematic energy-saving technologies such as comprehensive waste heat recovery application system, and product system strategy in the high-speed rail era.
Finally, Wan Peng concluded that the application of industrial aesthetics has opened the door to product innovation in firing equipment. This rule applies not only to kilns, but also to all product innovations. He pointed out: "Life is Beautiful, so is work, and industrial aesthetics can contribute to this beauty."
05
Forecast of the overall situation of the ceramic tile industry in the second half of the year:
"Year-on-year growth, month-on-month decline"
Yin Hong, secretary-general of Foshan Ceramics Industry Association and professor of South China University of Technology, gave a special speech on "Big Waves Washing Sand and the Trend of the Ceramic Industry". He pointed out that during the "Thirteenth Five-Year Plan" period, the number of ceramic construction companies decreased by 317, accounting for 22.5%, and the number of ceramic construction production lines decreased by 861, accounting for 23.8%. This is the specific manifestation of Julang Taosha.
In addition, the real estate market downstream of the construction and ceramics industry has also undergone new changes. Taking into account the impact of the epidemic, he predicted that the overall situation of the ceramic tile industry in the second half of 2021 will be "year-on-year growth and month-on-month decline."
Yin Hong focused on the "trend of the ceramic industry". He pointed out that the current industrial transfer is "all the way to the west", such as Guangxi and Chongqing becoming new production areas, while internationally it is going to Africa, South America, and the CIS , the Middle East, Southeast Asia and other regions.
He also said that the industry is currently undergoing large-scale expansion, mergers and embrace of capital. Leading companies in various production areas are expanding production capacity, and the industry concentration will further increase in the future.
As for the development direction of new ceramic tile products, Yin Hong focused on two products: rock slabs and thick bricks. He believes that rock slabs are a disruptive explosive product, and the application scope of rock slabs is constantly broadening and increasing. The current bottlenecks are in the implementation, delivery and use of rock slabs, and the socialization and professionalization of third-party services.
Yin Hong believes that without full competition, there will be no full development. This is the best of times and the worst of times, with fewer and fewer opportunities, higher and higher costs, and growing risks. , However, opportunities always come to those who are prepared. "There is nothing in front of us, but when we look back, we suddenly find that we have everything."
06
2021
The ceramic industry ushered in a new round of expansion peak
Cao Rubing, deputy editor-in-chief of "Ceramic Information" newspaper and chief editor of "Ceramic Industry Long March·2020 China Ceramic Tile Production Capacity Report" shared the theme of "Big Data Insights into Objective and Real Industrial Great Changes". From the huge changes in production capacity and production areas, huge changes in product structure and other aspects to interpret the truth behind the ceramic industry behind the field survey data on national ceramic tile production capacity in the past ten years.
Data show that in 2020, there were 1,155 ceramic tile production companies (including Xiwa) and 2,760 ceramic tile production lines (including Xiwa) nationwide in 2020. The annual ceramic tile production capacity (based on a 310-day production cycle) was 12.3 billion square meters.
In the past three years, there have been a net decrease of 211 ceramic factories and 504 production lines in the country. However, the pressure of overcapacity of ceramic tiles has not been effectively alleviated. The main reason is that the average single line production capacity of ceramic tiles in the country has increased year by year - from 14,700 square meters in 2017. meters, increased to 16,300 square meters in 2020, an increase of 10.9%.
In 2021, the ceramic industry will usher in a new round of expansion peak. In addition to leading ceramic companies investing tens of billions of yuan in total to expand new production bases, under the pressure of cost reduction, energy conservation and emission reduction, a large number of ceramic companies across the country have "small lines" Change the big line."
Among them, Jiangxi Gao'an and surrounding production areas alone expanded more than 20 production lines in the first half of the year, and the daily ceramic tile production capacity increased by nearly 900,000 square meters year-on-year, further stimulating the growth of national ceramic tile production capacity.
In addition, in the context of fierce market competition, the average unit price of ceramic tiles nationwide has plummeted in the past three years, with the unit price of many categories falling by more than 30%.
In terms of great changes in production areas, not only ceramic companies are reshuffling, but ceramic production areas are also reshuffling. Since the 21st century, Beijing has been the only country without ceramics factories for a long time.
However, in recent years, the only ceramic factories in Tibet, Qinghai, and Hainan provinces (regions) have all withdrawn. The number of provinces without ceramic factories in mainland China has reached four, and many medium-sized production areas are gradually becoming smaller. Small-scale production areas The district is gradually disappearing...
In terms of product structure, glazed tiles, porcelain tiles, and antique tiles are the most mainstream categories, accounting for 27.5%, 24.33%, and 13.4% respectively. The traditional "king of floor tiles" polished tiles will be on the national production line in 2021 There are already less than 100 items, which has completely reduced it to a “niche category”. Categories such as large/rock/thin slabs, medium slabs, and floor paving stones have developed rapidly in recent years, but their volume and proportion are still small, and there is still much room for development.
(Article reproduced from Ceramic Information)
