For a long time, the quantity of "Foshan bricks" has been an unsolved mystery in the ceramic industry, and the phenomenon of terminal counterfeiting of "Foshan ceramics" is extremely common. Recently, "Ceramic Information" reported on fake "Foshan bricks" and false promotion of negative ion effects! A dealer in Henan was fined 200,000 yuan. Reports pointed out that a ceramic brand whose trademark was registered in Shandong blatantly used the banner of "Foshan Ceramics" in the terminal market, causing consumers to misunderstand the origin of the ceramic tiles it sold, which constituted false business. publicity.
To prevent fake "Foshan Ceramics" from hiding, the Foshan Ceramics Industry Association and the Foshan Municipal Market Supervision and Administration Bureau also took action.
“Foshan Ceramics” collective trademark launched
19 ceramic companies jointly manage "Foshan Ceramics"
On May 7, the fifth member representative conference and annual meeting of Foshan Ceramic Industry Association was held in Foshan. In addition to the regular association work summary, financial report and work outlook, this meeting also reviewed and voted to establish the "Foshan Ceramics" collective trademark management committee and hold the "Foshan Ceramics" collective trademark launching ceremony.
On that day, big guys gathered. Liang Tongcan, Chairman of Hongyu Group, Ye Delin, Chairman and President of Xinmingzhu Ceramics Group, Bian Cheng, Chairman of Keda Manufacturing, He Gan, Chairman of Jinyitao Ceramics Group, Li Zhilin, Chairman of Jianyi Ceramics, Liu Shenghong and Jiajun, Chairman of Luoman Ceramics Chen Yaoqiang of Ceramics, Nan Shunzhi, chairman of Dajiulu Marble Ceramics and other ceramic industry leaders jointly witnessed the official launch of the "Foshan Ceramics" collective trademark.
At the meeting, the resolution to establish the "Foshan Ceramics" Collective Trademark Management Committee was passed through a blind vote. Announced the establishment of the "Foshan Ceramics" collective trademark management working group. The members are Hongyu, Dongpeng, Xinmingzhu, Mona Lisa, Eagle Brand, Oceano, Bode, Xinruncheng, Guanxing, Huiya, There are 19 ceramic companies including Gold Medal, Jinyitao, Shuncheng, Zhang Brothers, Dajiaolu, Hongyuan, Xinzhongyuan, Owen Lai, and Lehua.
It is understood that the "Foshan Ceramics" collective trademark was registered by the Foshan Ceramics Industry Association in September 2020, and was officially approved by the State Administration for Industry and Commerce in the same month last year. Foshan Ceramics Industry Association successfully registered&ldThe collective trademark "Foshan Ceramics" means that the "Foshan Ceramics" brand has a more concrete standard, which makes it easier for consumers and dealers to distinguish true and false "Foshan Ceramics", and also helps the "Foshan Ceramics" brand to move to the world.
Yin Hong, secretary-general of the Foshan Ceramics Industry Association, said that in the future, the Foshan Ceramics Industry Association will also establish three testing centers with members of the Foshan Ceramics National Building and Sanitary Ceramics Standardization Committee as the basic team. The Inspection Bureau, Foshan Quality Supervision Center and The Ceramic Research Institute is a quality inspection center and will issue clear trademark management measures on how to use the "Foshan Ceramics" trademark. It also plans to issue the most basic standards for Foshan ceramic products in the first half of 2021 to strictly control the quality of ceramic tile products.
23 ceramic companies
Passed the official certification of "Foshan Brick"
At the beginning of this year, the Foshan Municipal Administration for Market Regulation officially announced the first batch of Foshan standard products that passed the evaluation, including Xinmingzhu, Mona Lisa, Eagle Brand, Oceano, Shuncheng, and Xinruncheng. , Dongpeng, Hongtao, Owen Lai, Xinghui and other 23 companies and 33 products were successfully selected.
Foshan Municipal Market Supervision and Administration Bureau revealed: "Within this year, consumers will be able to identify high-quality Foshan-made products through the Foshan standard special logo."
Foshan ceramics are famous throughout the country and have a long history, with a history of more than 5,000 years. Since the introduction of the first foreign architectural ceramics production line from Italy in the 1980s, "Foshan Ceramics" has formed a strong brand influence across the country, and has given birth to Eagle Brand, Dongpeng, Xinzhongyuan, Xinmingzhu, Meng There are well-known brands in the country such as Nalisa, Shunhui, Oceano, Jinyitao, and Jianyi. Consumers also have a "special liking" for Foshan ceramics.
But at the same time, due to its good reputation and high quality, Foshan ceramics have always been the target of counterfeiting. Some unscrupulous merchants produce and sell counterfeit and inferior products by using packaging with the production address of Foshan and "touching porcelain" as the Foshan brand, which seriously infringes on the legitimate rights and interests of consumers and has a negative impact on the reputation of Foshan's ceramic industry.
Especially in the annual national and provincial ceramic tile quality inspection activities,“Foshan Ceramics Brands” frequently appear on the list, and the product quality failure rate remains high. However, in fact, most of these brands have nothing to do with “Foshan Ceramics”. They are neither Foshan Ceramics nor produced in Foshan, which seriously infringes the industry. It has gained the reputation of "Foshan Ceramics".
It can be predicted that with the launch of the "Foshan Ceramics" collective trademark and the introduction of the "Foshan Ceramics" product standards, "Foshan Ceramics" in the end consumer market will become more and more standardized, and counterfeiters and copycats will have no way to hide.
(The article is reproduced from Ceramic Information)
