For most companies, the more customers, the better, and the higher the revenue, the better, especially when the COVID-19 epidemic in 2020 causes a sharp shrinkage in market demand.
However, there is a decoration company that, despite the impact of the new coronavirus epidemic, still adheres to the "earning only reasonable profits" The core business philosophy is to ensure project results and quality by controlling the number of customers, and has achieved impressive results in a severe market environment. This decoration company is Shenzhen Heyi Decoration Guizhou Branch, which is positioned in the mid-to-high-end home decoration market.
September 23rd to September 29th, during the China Ceramics Network 2020 National Tile Market Survey [Guiyang Station] , China Ceramics Network reporter interviewed Peng Yu, general manager of Shenzhen Heyi Decoration Guizhou Branch, and Chen Hong, operations director, and learned about the three major reasons why the company wins the market.
Chen Hong, Operations Director of Shenzhen Heyi Decoration Guizhou Branch
1
Quality is the foundation of a foothold
“At the beginning of our establishment, we have established a quality line, using professional design, high-quality construction and standard services to measure and demand ourselves.” Peng Yu told a reporter from China Ceramics Network that in this era of price wars and discounts In the environment of the brand's home decoration market, Shenzhen Heyi Decoration Guizhou Branch has always firmly followed its own quality route. “For the sake of quality, we must give up quantity and must devote ourselves to every detail to ensure that every customer’s home decoration is perfectly presented.”
The quality route of Shenzhen Heyi Decoration Guizhou Branch is not only reflected in the effect and quality of decoration, but also in the service process. Because of its excellent decoration quality and service quality, it has won the hearts of countless customers, and many old customers are willing to recommend new customers to them. It is reported that among the three main marketing channels of Shenzhen Heyi Decoration Guizhou Branch: house sweeping, referrals, and telephone sales, referrals from old customers account for a very large proportion, and have already become the second largest channel after house sweeping.
Interview scene
Peng Yu said proudly: "In the more than four years since its establishment, we have only received one complaint, and the complaint rate is almost zero."
2
"Four Stabilities" and "Two Perfections"
Why can Shenzhen Heyi Decoration Guizhou Branch successfully adhere to the quality line? Thanks to its "Four Stabilities" and "Two Stabilities" rooted in the "Customer-centered, Let Customers Get Benefits" philosophy A perfect one.”
"Four Stabilities", including Price Stability, Material Stability, Construction Stability, Team Stability; "Two Perfections", It refers to havinga complete management and acceptance system and a complete after-sales service system.
Shenzhen Heyi Decoration Guizhou BranchInternal foreman training
In the "Four Stabilities", taking price stability and material stability as an example, Shenzhen Heyi Decoration Guizhou Branch has established stable material supply channels and distribution centers on the one hand, and on the other hand, it keeps the bottom line, clearly marks prices, and resolutely does not Develop yourself into a platform for selling materials. Among the "two improvements", taking quality management as an example, Shenzhen Heyi Decoration Guizhou Branch regards weekly construction site inspections as one of the most important tasks. It conducts inspections without blind spots on all projects under construction and passes inspections in a timely manner. Discover and solve problems existing in construction, improve the company's quality control capabilities, and make construction site quality and construction site safety more standardized, institutionalized, and professional, thereby ensuring quality and safety for every customer.
Because of this, the performance of Shenzhen Heyi Decoration Guizhou Branch can maintain stable growth despite the impact of the new crown epidemic. Chen Hong told reporters from China Ceramics Network that since the outbreak of the new crown epidemic this year, the performance of many decoration companies in Guiyang has been affected, but the impact of Shenzhen Heyi Decoration Guizhou Branch has been minimal. "So far, we have completed more than 70% of the sales target set at the beginning of the year, and we still have a deposit of nearly 20 million yuan. The projects corresponding to this part of the deposit are enough for us to complete next year."
3
Choose the best materials for the best results
Provide the best service
Going on to the topic of resolutely not developing itself into a platform for selling materials, Chen Hong told reporters from China Ceramics Network that Shenzhen Heyi Decoration Guizhou Branch is a decoration company whose core competitiveness lies in the "four stability" , "two perfections" and quality as the foundation, reflected in materials and application effects: choose the best materials to produce the best effects.
Chen Hong said that there are about 30 main materials used by Shenzhen Heyi Decoration Guizhou Branch, among which ceramic tiles involve four brands, imported ceramic tile brands occupy three places, and domestic ceramic tile brands only have one seat. This domestic brand is Gold Medal Asian Tiles, which is famous for its rock tiles.
Inside Shenzhen Heyi Decoration Guizhou BranchDepartment designer training
When asked why they chose Gold Medal Asia tiles, Peng Yu and Chen Hong both saidGold Medal Asia’s slates have beautiful colors, high recognition, and excellent quality. It can withstand deep processing, and its headquarters is equipped with a deep processing factory. It has done a perfect job in details such as closing, and can achieve high-end customization (advanced customization), and the application effect is very good. Of course, they also emphasized that on the basis of excellent material quality, Shenzhen Heyi Decoration Guizhou Branch actually values service more and hopes to provide customers with the best service. They believe that relying on the strong team of Gold Medal Asia Tile Guizhou Branch and the strong strength of Gold Medal Asia Tile Headquarters, Gold Medal Asia's slate will have broad room for development, and the cooperation between the two parties will definitely be more exciting and brilliant. .
Interview notes < /span>
In just over an hour of conversation, the two interviewees, Peng Yu and Chen Hong, both left a low-key and pragmatic impression on the China Ceramics Network reporter.
This is just like the brand image of Shenzhen Heyi Decoration Guizhou Branch that pays more attention to quality and reputation than advertising, and it is also like the design thinking and service concept they convey - "Harmony without difference, dedicated to you."
"Harmony and One" comes from "Xunzi": "Harmony leads to oneness, one means multiple strengths, multiple strengths lead to strength, and strength leads to victory."
Some cases of Shenzhen Heyi Decoration Guiyang Branch
Guiyang Zhongtian Future Ark•Living room
Guiyang Zhongtian Future Ark·Restaurant
Guiyang Zhongtian Future Ark·Restaurant
Guiyang Zhongtian Future Ark·Bedroom
Guiyang Zhongtian Future Ark·Bedroom
Guiyang Wanhua City·Living Room
Guiyang Wanhua City·Kitchen
Guiyang Wanhua City·Study
Author: Zen Can
