On the afternoon of August 31, the 10th China Real Estate and Pan-Home Industry Cross-Border Summit with the theme of "New Blue Ocean, Big Brands" and the 2020 "Top Ten Brands of Building and Sanitary Ceramics" Award Ceremony were held at the Hangzhou International Expo Center (the main venue of the 2016 G20 Summit in Hangzhou, China) was held grandly.
Panoramic view of the event
This event was hosted by the China Building Decoration Association, hosted by the Material Application Branch of the China Building Decoration Association and China Ceramics Network. Shan Bo, deputy secretary-general of the China Building Decoration Association, a leader in practical marketing in the home building materials industry and the Furniture Decoration Chamber of Commerce and Industry Hou Dingwen, chief consultant of the Dashang Special Committee and founder of Guangzhou Jianzhong Enterprise Management Consulting Co., Ltd., "the godfather of China's home decoration industry", academician of the United Nations Academy of Ecological Life Safety, founder of Lushan Hand-painted Special Training Camp, founder of Jiangxi Academy of Fine Arts, and member of the China Decoration Association Yu Jinggan, executive chairman of the Home Furnishing Summit, founder of the four major decoration groups Xingyi, Hua Xun, famous craftsman and Samsung, Liang Hongyu, secretary-general of the Material Application Branch of the China Building Decoration Association and director of the China Design Person of the Year Evaluation Office, senior consultant of the China Building and Sanitary Ceramics Association, Yin Hong, secretary-general of Foshan Ceramics Industry Association and professor of South China University of Technology, Yu Aimin, vice president of R&D and chief engineer of Nobel Group, Ouyang Tiansheng, visiting professor of Jingdezhen Ceramics University and chairman of China Ceramics Network, Hu Yanli, national editor-in-chief of NetEase Home, Dajiaolu Nan Shunzhi, chairman of super wear-resistant marble tiles, Zhang Nianchao, managing director of Tongli marble tiles and visiting professor of Jingdezhen Ceramics University, Su Peigui, founder and chairman of Wanda Xtron brand, president of Golden Mantis Beijing Design Institute and Tianjin Public Art Research Institute Wu Di, Vice President, Distinguished Professor of Tianjin Academy of Fine Arts, Visiting Professor of Tianjin University of Commerce, Chairman of Hangzhou Jinbaishuiqing Design Institute, Executive Chairman of Design Committee of Zhejiang Architectural Decoration Association, Executive Director of Zhejiang Environmental Artists Association, Zhang Fengyi, Golden Mantis Beijing Design Yu Xiang, Director of Operations of the Institute and Deputy Director of the Smart Village Digital Design Competition Office, Kuang Zhengsan, General Manager of the Retail Strategy Business Department of 3Tree Trees Co., Ltd., Gao Guobin, Marketing Director, and Zhang Yan, Color Manager, together with representatives of ceramic brands and Chinese Representatives from media units such as Building Materials Network, NetEase Home, Toutiao, Tencent Home, Ceramic Industry News Summary, Ceramic Information and other media units attended the event.
Group photo of leaders and guests
Work together to help brand development
In the leadership speech session of this event, Shan Bo and Ouyang Tiansheng delivered speeches on behalf of the organizer and organizer respectively.
Shan Bo believes that "enterprises are the cells of the national economy. A strong enterprise makes the country strong; and brand is the core result of enterprise management. A strong brand makes the enterprise strong. In a senseIt is said that the competition between countries is ultimately the competition between brands. With the concept of "walking with brands, serving brands, and helping brands grow", China Ceramics Network was the first to build a brand list and cross-border summit in the ceramic industry, which is an excellent platform to enhance brand value and promote cross-border exchanges. From 2011 to 2020, the China Real Estate and Pan-Home Furnishing Industry Cross-border Summit and the 'Top Ten Building and Sanitary Ceramics Brand List' have reached their 10th year, effectively enhancing the visibility, reputation and influence of excellent ceramic brands both inside and outside the industry. It has played an indispensable role in brand building and communication in the ceramic industry."
Shan Bo’s speech
Ouyang Tiansheng believes that “in the modern economic system, as a symbol and explicit signal of market competition, brand is a concentrated expression of implicit signals such as quality, innovation, and credibility, and has become the commanding heights of modern industrial competition. In 2020, Under the impact of the sudden COVID-19 epidemic, the importance of brands has become more and more prominent. Companies with greater brand value will be less affected by the epidemic." "In the general home furnishing industry, especially the ceramic industry, in recent years, with overcapacity and product homogeneity, With the increasingly serious qualitative changes, channel fission, and consumption upgrading, competition among brands has become unprecedentedly fierce. However, at the same time, new changes have also brought new outlets and opportunities, such as the new crown epidemic that has pushed health products into an accelerated track. ', the country's push for prefabricated buildings has brought broad development prospects for new environmentally friendly building materials, and the rapid explosion of rock slabs has made it possible for ceramic companies to develop cross-border development in the large home furnishing field."
He said that it is against this background that this event follows the trend, with the theme of "New Blue Ocean, Big Brands", and sincerely invites very influential experts and big names in the home furnishing field to discuss on-site , grasp the pulse of industry development, explore the road to brand development, and strive to provide a substantial "cross-border ideological feast." China Ceramics Network also hopes that the "Top Ten Brands of Building and Sanitary Ceramics", which has been held for ten consecutive years, will further play the active role of the "Hundred Flowers Award in the Ceramic Industry" and an important basis for consumers to measure brand value. The brands in the "Top Ten Brands List" have contributed to improving brand value.
Ouyang Tiansheng delivered a speech
Whether it is the organizer or the organizer, they have a clear positioning and firm direction for the "Top Ten Brands of Architectural and Sanitary Ceramics" and the Pan-Home Cross-border Summit, but the ultimate goal is to work with the brand to help Brand development.
Focus on trends and great experts’ exciting discussions
In the keynote speech and dialogue session of this event, Hou Dingwen and Yu Jinggan delivered wonderful speeches respectively. Dialogue guests Yin Hong, Nan Shunzhi, Zhang Nianchao, Su Peigui, Zhang Fengyi, Wu Di and host guest Hu Yanli conducted exchanges and discussions on the topic of slate.
Hou Dingwen: A person can never make money beyond his knowledge
Hou Dingwen’s speech was themed on “Growth Thinking”. "This is the worst period, and it is also the best period; it is a stupid period, and it is also a wise period," she said. "The epidemic is a mirror that reflects your whiteness and my blackness."
Hou Dingwen’s speech
With sharp language and rich cases, she vividly interpreted the industry keywords in 2020 and the economic and real estate keywords in the second half of the year, and deeply analyzed the underlying reasons why it is difficult for home building materials companies to grow their performance - the boss's thinking has not kept up. The changes in the market, the lack of organizational change and iteration capabilities, and a high-level summary of the four major phenomena of home building materials companies under market changes - passive wait-and-see, taking advantage of the trend to change, increasing business, and urgent medical treatment, thus profoundly summarizing the importance of marketing. Change and immutability - links, products, efficiency, experience and the "four magic weapons" for performance growth in 2020 - demand performance from products, demand performance from network-wide marketing, demand performance from model innovation, and demand performance from organizational efficiency.
Yu Jinggan: Spring is coming for the ceramic industry
"I have worn this red dress for 12 years. I once vowed to do a good job in making every home have art, so I changed my clothes. Because red is the most important thing in my life..." Yu Jinggan's The speech started with the keyword "important tools" and went from personal important tools to national important tools, then to the earth's important tools "oxygen water and metal, wood, water, fire and earth", and finally to the important industry tool "growth".
Yu Jinggan’s speech
He believes that human beings have four disciplines, one is called religion, which is love and feelings, etc., one is called art, one is called philosophy, and the other is called science. The ceramic industry also has love and feelings, art, and philosophy. ,science. The reason why he focused on art in his speech was because art is indispensable for a valuable home space, and art can make people grow. Art decoration can bring growth to customers' homes, not only through the appeal of art, but also through the customer's personal participation. To sell ceramic tiles, you must sell overall artArt ceramic tiles; when doing home decoration, make an overall artist decoration.
"Art is wisdom." Yu Jinggan called on designers in the home furnishing industry to actively participate in the first smart rural digital design competition sponsored by the China Building Decoration Association and hosted by the Material Application Branch of the China Building Decoration Association and the Design Committee of the China Building Decoration Association. Let the tiles become smart tiles, radiating all the power of metal, wood, fire and earth.
Launching Ceremony of the First Smart Village Digital Design Competition
Thousands of "Rocks" Competition: Rock Slab Development Trends and Terminal Response Strategies
As the most popular product in the ceramic industry and a new cross-border home material, slate has attracted much attention not only in the ceramic industry, but also in the entire field of home building materials. Some people even believe that slate will gradually replace ceramic tiles, stone and other building materials, becoming a life-saving straw for ceramic companies to break out of difficulties. Can Yanban take on this important task and create a real blue ocean? Do ceramic companies and distributors want to make rock slabs? How to make rock slabs?
High-end dialogue
Yin Hong believes that rock slabs have brought the ceramic industry back to the era of money printing machines. Whether it is rock slabs or rock slab processing equipment, whether it is rock slab packaging or rock slab transportation, it is a brand-new market and a fully incremental market. His suggestion is that manufacturers and dealers should get involved in slate and must try it. If you miss this opportunity, wait for at least ten years.
Yin Hong participated in the dialogue
Nan Shunzhi believes that slate is a trend in the ceramic industry, but it cannot replace ceramic tiles. Ceramic tiles have the same purpose as ceramic tiles and are still the largest category; while slate is only a subdivided category. Whether to make rock slabs should be based on one's ability. If everyone makes rock slabs, it will easily become homogeneous and enter another red ocean.
Nam Shunzhi participated in the dialogue
Zhang Nianchao said that he does not know whether the product of slate has a future or how it will develop in the future. He only knows that ceramic tiles will definitely change from decoration to decoration, whether they are making slabs or bricks. This change does not depend on the manufacturing itself, but on the front end, on our consumers and designers. He believes that slate will be an industrial upgrade in the future, just like smartphones. You may not use them, but this era will definitely come.
Zhang Nianchao participated in the dialogue
Su Peigui believes that rock slabs have two pain points. One is that they are easily broken when cutting, and the other is that there are too many waste materials and low cost utilization. He said that the field of slate sanitary ware is very deep, so we must not forget our original intention and insist on making every sanitary slate well.
Su Peigui participated in the dialogue (2nd from left)
Zhang Fengyi believes that the development potential of rock slabs is great. If the price of rock slabs is to be raised under the condition of homogeneity, it must be combined with artistic watercolor pottery. This art comes from nature and will be the futuredirection of development.
Zhang Fengyi participated in the dialogue (1st from left)
Wu Di believes that slate has a broad application space in the future, and many commercial projects, industrial construction projects, medical projects, etc. are very urgent for the application of this type of material. Price is its shortcoming, but there is a lot of room to dig deeper with later application development.
Wu Di participated in the dialogue (1 on the right)
Hu Yanli concluded: Regarding rock slabs, whether you are optimistic or rational, you have to find the one that suits you in the end. The product iteration speed of the ceramic industry is very fast. After the noun of each category comes out, consumers may not particularly understand and understand the so-called materials, processes, textures and other details. Most of them are self-affirmation, confidence and even narcissism. For slate companies, it is necessary to study the demand on this side in terms of the scenarios in which consumers use your products and the scenarios in which your products will be paid for by them. How to communicate with consumers at this end is not only a problem for slates, but also for all products in the home building materials industry. Therefore, in the future, rock slabs must find a suitable track for themselves and find a context for dialogue with consumers. Only by truly entering the minds of consumers can slate be successful.
Hu Yanli moderates the dialogue
By focusing on trends, keynote speakers and conversationalists sparked sparks of thinking and provided useful inspiration to participants. The audience was full of witty words and golden sentences, and bursts of applause were heard.
A hundred flowers bloom to honor the top ten brands
As an "original IP in the ceramic industry" with a history of 10 years, the "Top Ten Brands of Architectural and Sanitary Ceramics" relies on the official website of China Ceramics. —20,000 natural IP traffic persons) and high value (ensuring that the brand list, industry information, ceramic company and dealer information published on it are permanently included in Baidu home page headlines and have network visibility), and are praised as It is the "Hundred Flowers Award of the Ceramic Industry" and has gradually grown into a value list for consumers to measure their intended brands when purchasing ceramic tiles and bathroom ware.
Despite the impact of the COVID-19 epidemic, the popularity of the 2020 "Top Ten Brands of Building and Sanitary Ceramics" has not declined but has risen. From May 15th to June 10th, during the online public voting stage, it achieved excellent results of 45,000+China Ceramics Network’s official website’s daily average IP and official website’s official microblog increased fans, 2.3 million+ votes, and 3.63 million+ brand exposures. , had a huge impact on the ceramic industryring. After a fair and strict selection, the 2020 "Top Ten Architectural and Sanitary Ceramics Brands List" was released online on the "618 Ceramics Brand Day" of China Ceramics Network, injecting vitality and vitality into the ceramics industry that has been impacted by the COVID-19 epidemic.
In the award ceremony of this event, the 2020 "Top Ten Brands of Building and Sanitary Ceramics" list was released again offline. Among them, the 20 ceramic tile brands that won the honors of "Top Ten Brands of Ceramics" and "Top Ten Brands of Ceramic Ceramics" were Received a grand commendation. At the same time, the 29 dealers who won the honor of "Outstanding Dealers in the Building Ceramics Industry" in 2020 also received grand commendations.
The "Top Ten Ceramic Brands" in 2020 were commended
The "Top Ten Tile Brands" in 2020 were commended
The list of the "Top Ten Brands of Building and Sanitary Ceramics" in 2020 is as follows:
The list of "Outstanding Dealers in the Building Ceramics Industry" in 2020 is as follows:
Guangzhou dealer of Eagle Ceramics (Guangzhou Eagle Ceramics Co., Ltd.)
Wells Ceramics Suzhou Wujiang Distributor (Suzhou Xinjunsheng Building Materials Co., Ltd.)
Shunhui Ceramics Hangzhou Distributor (Hangzhou Xiangju Building Materials Co., Ltd.)
Nengqiang Ceramics Yunnan Distributor (Yunnan Julong Weiye Building Materials Co., Ltd.)
Qianghui Ceramics Zhengzhou Distributor (Henan Changhong Building Materials Co., Ltd.)
Distributor of Dajiulu super wear-resistant marble tiles in Anshun, Guizhou (Guizhou Mingpin Tao Building Materials Co., Ltd.)
White Rabbit Ceramics Hunan Office
Lion Ceramics Distributor in Shangqiu City, Henan Province
Asia Tile Jiaxing Distributor (Jiaxing Jingjing Building Materials Co., Ltd.)
Jinyi Ceramic Tile Shenzhen Distributor (Shenzhen Jinyi Ceramics Co., Ltd.)
Gold medal Asian tiles Zhengzhou dealer (Henan Jiarui Trading Co., Ltd.)
Huiya Tile Taizhou Distributor (Taizhou Jiaojiang Tinghang Ceramics Firm)
Xinruncheng Ceramic Tiles Distributor in Nanshan District, Shenzhen City (Shenzhen Jinjunda Decoration Materials Co., Ltd.)
Yucheng Tile Chongqing Distributor (Chongqing Youjiamei Building Materials Co., Ltd.)
Eagle Brand Ceramics Shandong Linyi Distributor (Zhuanglin Building Materials Co., Ltd.)
Wells Ceramics Distributor in Zhongshan, Guangdong (Zhongshan Zhaoqi Decoration Materials Co., Ltd.)
Shunhui Tile Suzhou Distributor (Suzhou Zhemao Building Materials Co., Ltd.)
Nengqiang Ceramics Zhengzhou Distributor (Zhengzhou Jiaye Building Materials Co., Ltd.)
Qianghui Ceramics Danyang Distributor (DanYang Dongxiang Building Materials Co., Ltd.)
Shanghai dealer of Big Horn Deer super wear-resistant marble tiles (Shanghai Penglou Building Materials Co., Ltd.)
White Rabbit Ceramics Shanghai Office (Nantong Nuoqiheng Construction Engineering Co., Ltd.)
Lion Ceramics dealer in Cangzhou City, Hebei Province
Asia Tile Jiangsu Distributor (Jiangsu Hongci Building Materials Trading Co., Ltd.)
Jinyi Ceramic Tile Distributor in Hangzhou, Jiahai and Shaoxing (Hangzhou Donghe Industrial Co., Ltd.)
Gold medal Asian tiles Chengdu dealer (Chengdu China Resources Building Materials Co., Ltd.)
Huiya Tile Haining Distributor (Haining Juqin Ceramics Trading Co., Ltd.)
Xinruncheng Tile Dali Distributor (Dali Xiongkun Trading Co., Ltd.)
Yucheng Tile Yunnan Baoshan City Distributor (Yunnan Lanzhi Trading Co., Ltd.)
Siwei Bathroom Zhejiang General Agent (Hangzhou Hongsha Trading Co., Ltd.)
The "Outstanding Dealer in the Building Ceramics Industry" was commended in 2020
Although the holding date has been repeatedly postponed due to the impact of the new coronavirus epidemic, the 10th China Real Estate and Pan-Home Industry Cross-border Summit and the 2020 "Top Ten Brands of Building and Sanitary Ceramics" awards ceremony finally concluded successfully, congratulating all award-winning ceramic tiles, Bathroom brands and related excellent dealers brought a lot of useful information and positive energy.
As Ouyang Tiansheng said in his speech, "It's still the same sentence: the market is changing rapidly, and the theme will also change accordingly, but what remains unchanged is the original intention of China Ceramics Network - to always stand unswervingly behind ceramic enterprises , wholeheartedly, walking with the brand, serving the brand, and helping the brand grow! ”
Activity Highlights
