"For the first time in history", "the champion will receive a total reward of 100,000 yuan", "Kuaishou 100 million traffic support"... On July 23, the 2020 Pan Home Short Video Competition was officially launched at the China Ceramics Headquarters. It is reported that during the three-month competition, the competition organizing committee will launch three new gameplays, and announce generous competition rewards, as well as blockbuster news such as Kuaishou’s billion-level traffic support plan, which will once again set off the pan-home furnishing industry. The upsurge of laying out new marketing and new media operations.
This competition 2020 Pan Home Short Video Competition is jointly sponsored by multiple industries such as ceramics, sanitary ware, lighting, customized home furnishings, etc., guided by the China Building Materials Circulation Association, Kuaishou Ideal Home, China Building Materials Circulation Association Ceramic Bathroom Distributors Committee and Ceramic Manufacturing Production Service Committee, Foshan Chancheng District Ceramic Industry Association, Guangdong Customized Home Furnishing Association, Guzhen Lighting News, jointly sponsored by Yuohui Technology (Bobo Rabbit), Kuaishou Foshan Innovation Development Center, China Ceramic Home Network, and Wanding Industry It is jointly organized by Culture, Bathroom Toutiao Network, Private Partnership Media, etc., and co-organized by Bojun Media, Hill Media Group, and Zhongkelian. It also received strong support from Foshan People's Broadcasting Station, Guangzhou Branch of Chaos University, and China Ceramics Headquarters.
What are the new ways to play in this competition?
The organizing committee of this competition invited A Shuang, a top Kuaishou expert and designer, to serve as the image ambassador of the competition. At the launch ceremony, Liang Yuan, the initiator of the 2020 Pan Home Short Video Competition, General Manager of Yohui Technology and the Private Partnership Bureau, introduced in detail the three new gameplay and highlights of the competition.
"Short video + live broadcast + Internet celebrity" is a current hot topic, and it is also a new feature and new method of online marketing. Liang Yuan revealed that the competition held in 2020 will revolve around the theme of "Beautiful Life Impact Broadcasting". With the help of Kuaishou's super influence, it will achieve accurate traffic drainage and cross-border sharing. At the same time, through wonderful online and offline interactions, it will form an original brand in the pan-home furnishing industry. IP activities show the new situation and atmosphere of online marketing in the pan-home furnishing industry.
"The grand prize of 100,000 yuan is waiting for you!", "This may be your best opportunity to become a home internet celebrity"... Liang Yuan announced the entry content and huge traffic support policy for this competition.
Summary of entry instructions:
1. Participants:
Practitioners, dealers and consumers in the home furnishing industry such as ceramics, sanitary ware, lighting, customized home furnishings, furniture, design and decoration, etc. can register to participate.
Both organizations and individuals can participate. There is no limit to the number of entries, but one entry can only represent one entrant.
Work requirements:
Entries are divided into two categories:
1. Short video works;
2. Live broadcast works. The live broadcast content can be a live broadcast of goods, a live broadcast of investment promotion, a live broadcast of training, a live broadcast of brand promotion or a live broadcast of personal talents.
Requirements:
A. The theme of the work is related to daily work and family life scenarios in the home furnishing industry;
B. The work does not violate laws and regulations, and does not challenge the moral bottom line;
C. Participants are responsible for the copyright of their works. If any dispute arises, the organizers have nothing to do with it.
D. Specially welcome all brands and employees to participate at the same time (that is, open a personal matrix account for brand designers or shopping guides at the same time);
E. Short video works are longer than 15 seconds, and live broadcast works are longer than 50 minutes.
(If the duration does not meet the standard, traffic support and rewards will not be provided)
How to register
Short video competition: Search the topic "美生活 impacted broadcast" in Kuaishou APP (enter the relevant page in the "tag" column), click to participate, upload the video, and when publishing, you must add the topic #美生活 impacted broadcast # and @ yoohibo Sow rabbit.
Live broadcast participation: You need to activate the live broadcast permission and live broadcast as required.
For details on how to register, please see the event poster, or follow the WeChat public account "BoBoTu Communication" to register.
Incentive policy:
If you participate, I will give you money!
Conditions: The participating brands have opened an official Kuaishou brand account for the first time (must also open a personal matrix account for brand designers or shopping guides),
Date: Before August 15th, the first 100 entries will be published on Kuaishou,
Reward: The organizing committee will give each brand account a one-time reward of 300 yuan in cash.
(Subject to the data information provided by Kuaishou’s official backend)
You participate and Kuaishou will send you traffic!
Short video: Participating account, the number of works published per week during the event is more than 2,
Next week’s bonus work exposure coupons will be 15,000 exposures*2;
Live broadcast: Participating account, live broadcast more than once per week during the event,
The reward for the next week is 15,000 exposure coupons*1 for the exposure of the work.
Kuaishou Super Traffic Reward!
1) Short video:
Those who have a single short video with more than 50,000 views can receive an additional 50,000 exposure resource reward for a single video;
Those who have a single short video with more than 100,000 views can receive an additional reward of 100,000 exposure resources for a single video;
2) Live broadcast:
Those who have more than 10,000 viewers in a single live broadcast can receive an additional 50,000 exposure coupon resource reward;
Those who have more than 20,000 viewers in a single live broadcast can receive an additional resource reward of 100,000 exposure coupons;
During the event, the organizing committee will also provide additional precise traffic support to the more active contestants, including increasing the contestants’ exposure.
For contestants with outstanding performance, the organizing committee has come up with generous reward programs. Among them, ten awards including gold, silver, bronze, best popularity, best creativity, and best editing will be selected for video and live broadcast works respectively. The total value of the championship reward is 100,000 yuan. Individual contestants who win awards can sign an Internet celebrity training agreement, participate in key business promotion and operations, and create industry IP. For the winning participating brand companies, the organizing committee will provide video communication operation resource support, such as Kuaishou’s super gift package. In addition, this competition also offers multiple awards such as the Rookie Award.
Highlights of the scene:
The guests attending the launch ceremony include Qin Zhanxue, President of the China Building Materials Circulation Association, Zhang Yongnong, a senior researcher at the National Conditions and National Policy Research Center of the Party School of the Central Committee of the Communist Party of China and a senior expert in the ceramics industry, executive member, vice president and distributor of the China Building Materials Circulation Association. Li Zuoqi, Chairman of the Business Committee, Ji Xinjun, Director of Idealist of Kuaishou Headquarters, Liu Xincun, Director of the New Media Department of Foshan Radio and Director of Kuaishou Foshan Innovation Development Center, Huang Xiangtao, Chairman of the Ceramic Manufacturing Production Service Committee of the China Building Materials Circulation Association, Huang Wenyuan, President of Zhongke Alliance, Party Branch of Guzhen Lighting Newspaper Secretary and Editor-in-Chief Cao Lihui, Party Branch Secretary and President of Foshan Chancheng District Ceramics Industry Association Hu Dawei, Secretary-General of Guangdong Customized Home Furnishing Association Zeng Yong, Executive Chairman of Foshan Continuous Enterprises Association Shi Lin, Deputy Secretary-General of Guangdong Provincial Ceiling Association Huang Deyin, director of Yohui Technology and judge of the national finals of China Internet + Entrepreneurship Competition Zhuo Wei, general manager of Yohui Technology and Private Partnership Bureau Media Liang Yuan, chairman of Wanding Industrial Culture Xue Lu, etc.Representatives from all parties in the ceramics, bathroom, lighting, custom home, furniture, ceiling, and real estate industries.
As well as Sina, Tencent, Sohu, NetEase, Foshan Radio, China Ceramic Home Network, Guzhen Lighting News, Bojun Media·Customized Home Furnishing, Taocheng News, Zhongjie.com, Taowei.com, Ceramic Information, China Ceramics Network, Huaxia Ceramics Network, Intelligent Manufacturing Alliance, Ceramic Industry News, China Building Materials Network, Micro Ceramics Network, Huiya Media, Building Materials World, Linear Communication, China Building Materials Network, Today's Design, Meijia.com, Ceramic Vision, China Business Building Materials Network, Ceramics More than 200 people from about 30 news media, including Wei Fengcai, witnessed this historical moment.
Short videos and live broadcasts have become new trends in the industry
In 2020, under the sudden attack of the new crown epidemic, business models such as short videos and live broadcasts ushered in good development opportunities and became the hottest new business formats and new industry trends this year. Internet celebrities, celebrities, entrepreneurs, government officials, etc. They walked into the live broadcast room one after another and created sales miracles one after another, creating an unprecedented era of "national live broadcast". There is no doubt that new marketing models represented by short videos and live broadcasts have broad room for development and are about to enter a more attractive second half.
At the beginning of the event, Qin Zhanxue, President of the China Building Materials Circulation Association, first took the stage to deliver a speech. He explained the opportunity and significance of holding this competition based on the development situation and height of the industry, and fully affirmed the holding of the short video competition for the second consecutive year.
Subsequently, Li Zuoqi, executive member, vice president and chairman of the dealer committee of the China Building Materials Circulation Association, delivered a speech. Chairman Li has been rooted in the industry for nearly 20 years. Facing the market environment of internal and external difficulties, his unique analysis has brought new inspiration and thinking to everyone.
Cao Lihui, the representative of the organizer and the editor-in-chief of "Guzhen Lighting News", a representative media in the national lighting industry, and Dr. Hu Dawei, the sponsor and president of the Foshan Chancheng District Ceramics Industry Association, successively took the stage to speak, using the concept of "reviving the country through hard work" Responsibility, through specific examples and relevant policies, analyzed the impact of new formats such as short videos and live broadcasts on the pan-home furnishing industry, and believed that mutual penetration and integration between industries has become an inevitable trend.
In the afternoon, Qin Zhanxue, President of the China Building Materials Circulation Association, Li Zuoqi, Executive Member, Vice President and Chairman of the Dealer Committee of the China Building Materials Circulation Association, Ji Xinjun, Director of Kuaishou Idealist, Director of the New Media Department of Foshan Radio and Kuaishou Foshan Innovation and Development Center Director Liu Xincun, Editor-in-Chief of Guzhen Lighting NewspaperCao Lihui, Hu Dawei, President of Foshan Chancheng District Ceramic Industry Association, Zeng Yong, Secretary-General of Guangdong Customized Home Furnishing Association, Liang Yuan, General Manager of Yohui Technology and Private Partnership Bureau, Zhuo Wei, Director of Yohui Technology, Xue, Chairman of Wanding Industrial Culture Lu and other guests came to the stage to jointly launch the 2020 Pan Home Short Video Competition, pushing the atmosphere of the day to a climax.
Ji Xinjun, director of Kuaishou Headquarters Idealist, made a special trip from Beijing to Foshan to give a live keynote speech on "Pan-Home Short Video Marketing "How to Break the Game"". From a professional perspective, he shared a lot of practical information with detailed data and rich cases, giving everyone an in-depth understanding of Kuaishou's home furnishing marketing advantages.
Ji Xinjun believes that data shows that Kuaishou has formed a strong home decoration ecosystem, with tens of thousands of certified merchants and tens of thousands of pan-home creators. The daily activity is quite amazing, and it has gathered a large number of target home consumers to help home consumption. Demand decisions. In the future, Kuaishou Ideal Home will comprehensively integrate public and private domain traffic such as home furnishing, home decoration, real estate, etc., deeply explore industrial belts and related strategies, create an industry ecological closed loop, and assist the development of the industry.
As one of the largest short video communities in China and far ahead in e-commerce live sales, Kuaishou attaches great importance to this competition and has launched a huge traffic support plan. At the same time, Kuaishou Ideal will increase its support for industry creators in the future, including Kuaishou Ideal’s plan to provide traffic worth 1 billion yuan to accelerate the growth of 10,000 high-quality creators.
In the cross-border dialogue session, Liang Yuan, the initiator of this competition, served as the host, Hu Dawei, President of Foshan Chancheng District Ceramic Industry Association, Zeng Yong, Secretary General of Guangdong Customized Home Furnishing Association, and Operation Director of Kuaishou Foshan Innovation Development Center Guests from different industries, including Luo Songling, Zhong Guangguang, general manager of Lianhao Lighting's linear lighting division, He Zhiyuan, brand director of Hengjie Group, and Li Yao, marketing director of Guanzhu Ceramics, took the stage to discuss the changes in brand marketing in the pan-home furnishing industry in the post-epidemic era. This theme launched a unique discussion and exchange, and shared their unique insights based on the characteristics of the industry. The full text of this conversation will be released later, so stay tuned.
"The passion of July is burning, and hundreds of teams are vying to compete together." The 2020 Pan Home Short Video Competition has officially kicked off, and it has begun to accept registrations from brand companies, dealers or individuals. Here, I wish this competition a complete success! I wish our participating brands and contestants will grow rapidly in PK! Let us look forward to the wonderful presentation of this competition together.
