On February 29, which happens only once in four years, a carnival between the brand and consumers was set off in the Mona Lisa Tile JD.com live broadcast room. At 19:30, Mona Lisa Ceramics collaborated with dealers across the country to hold a live broadcast event on the JD platform with the theme of "Super Product Live Broadcast, Hardcore Welfare". It featured live teaching by senior home owners, instant sales of super preferential policy packages, and even gave away Received super prizes such as Huawei Mate 30.
In the 2-hour live broadcast, the senior anchor led 265,700 people to visit the Mona Lisa Porcelain Group Headquarters exhibition hall online to explore Mona Lisa’s mysterious smile. Since the start of the event, more than 10,000 orders have been completed, demonstrating the ability to bring goods. Not to be underestimated.
Professional explanations, powerful skills
In the 2-hour live broadcast, the host of Mona Lisa introduced the artistic beauty of Mona Lisa tiles through professional and meticulous real-time explanations. With solid professional experience and vivid product display, he has a strong ability to carry goods, showing his super "brick-moving strength" that is comparable to Internet celebrities.
Transactions exceed 10,000 orders, and the excellent strength of the product is the foundation. Mona Lisa, who has more than 10 years of experience in the research and development and manufacturing of ceramic large slabs, performed it vividly. Under the professional explanation of the host, many new and old owners and friends were interested in Mona Lisa’s 2020 new products of 3600×1600mm, 2400×1200mm and 1800mm. The large board products with a size of ×900mm are amazing.
This live broadcast uses a more vivid and intuitive display method to allow owners to immerse themselves in it. The host conducted a series of tests on the anti-fouling, wear-resistant and hardness properties of the ceramic tiles, allowing owners who watched the live broadcast to see what they saw and to intuitively experience the product performance, allowing the quality of the ceramic tiles "Made in Foshan" to conquer everyone!
Super value benefits, powerful fans
As an A-share listed ceramic company, Mona Lisa has excellent product strength and also shoulders a social responsibility. This national live broadcast event not only teaches home owners online practical tips on decoration during the epidemic prevention and control period, but also launches many special discounts on brick purchases and lottery benefits, allowing owners to decorate beautiful homes without leaving home.
While being fans of their talents, friends of the owners expressed in the interactive area “domineering”, and used the order to express his support and approval for the Mona Lisa tiles.
Online marketing, win-win with strength
During the period of epidemic prevention and control, live streaming of goods by major merchants is booming, and Mona Lisa is also constantly exploring online marketing models. Coordinate the nationwide specialty stores and front-line sales staff, and implement the model of online customer acquisition + live broadcast + WeChat community to lock in intended customers and subsequently transfer orders online or offline to achieve a win-win situation for manufacturers, dealers and owners , ultimately maximizing the interests of the owners.
Before this national live broadcast event on JD.com, Mona Lisa had already carried out a number of live broadcasts on e-commerce platforms and achieved good results, demonstrating its strong online marketing strength. From February 25th to 27th, Mona Lisa Ceramics will join forces with the three major e-commerce platforms Suning, JD.com, and Tmall (Taobao Live) to launch live broadcasts in turn. Gold-level shopping guides will take you around the showroom and launch many surprise offers, attracting more than 120,000 The audience tuned in.
In addition to trying innovative marketing models such as online live broadcasts, Mona Lisa has also created a comprehensive "cloud decoration" system of "online design + online brick selection + online services", allowing owners to enjoy it without leaving home Professional design services and affordable brick purchases, providing more convenient and more dimensional services from offline to online.
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