On December 6, 2019, the Pan Home Brand Academy 2019 Annual Conference, initiated by Guangzhou Design Week and Macau University of Science and Technology, was held grandly in Hall 7 of Guangzhou Poly World Trade Expo. Shunhui Ceramics Marketing General Manager Peng Changhua was invited to attend as a dialogue guest in the Pan Home Furnishing Circle, and was awarded the title of "Senior Mentor" by the Pan Home Furnishing Brand Academy.
▲Guangzhou Design Week event site
This Pan Home Brand Academy 2019 Annual Conference brings together brands and business leaders at the forefront of branding in various industries, workplace elites, as well as gold medal service providers in China’s design and material selection, to export various excellent brand experiences and channel models across industries, and empower It can drive brand design and upgrade channels, with the purpose of creating a resource sharing platform for pan-home furnishing and cross-industry brand alliances.
At the meeting, in the dialogue forum session, one guest from each industry group such as ceramics, Internet platforms, doors and windows, artistic coatings, and integrated ceiling walls shared their views. Peng Changhua, general manager of Shunhui Ceramics Marketing, was invited by the conference to be a dialogue guest in the ceramic industry. .
The dialogue forum was hosted by Mr. Yang Juan, founder of Gaobo Marketing. Important guests from various industries interpreted how to promote the development of the pan-home furnishing industry from a professional perspective, and shared some insights on industry development based on the current situation of their respective companies!
▲Peng Changhua, general manager of Shunhui Ceramics Marketing
During the dialogue session, Peng Changhua mentioned that "ceramic tiles need more design to present home furnishing effects. Today, the design needs of the ceramic tile industry are developing towards three aspects: more popular design, more sophisticated design, and more personalized design."
As design needs change, Shunhui will begin to make changes in the following aspects to meet consumer design needs:
① Product research and development: Trace back to the source, discover consumer needs through data analysis, and based on these analyses, product research and development caters to consumers’ aesthetic needs;
② Build an internal product matching system: Through product research and development, discover the matching relationship of the product itself, thereby building a product matching system, so that the products can form a natural matching relationship in the display;
③ Product display: From product display and application, using the matching relationship of products and using the terminal home as a model to form an application system that meets consumer needs;
④Digital display: Use design software and online display platforms to meet consumers' more diverse aesthetic needs.
▲The last part of the conference was the awarding ceremony of the mentor group of Pan Home Furnishing Brand Academy. Peng Changhua, general manager of Shunhui Ceramics Marketing, was awarded the title of "Senior Mentor" by the conference.
In the future, at the crossroads of transformation and upgrading of the building materials and home furnishing industry, Shunhui Ceramics will not only intensively cultivate retail channels, but also actively expand multiple channels such as decoration, real estate, large chain institutions, and large home furnishing cross-border channels to achieve new breakthroughs. Embrace the changes, find the right outlet, and let everything go smoothly in 2020!
（Enterprise feed）
