On April 20, the 2019 Italto VIP Dealer Marketing Summit, "Using the Trend to Advance", was launched at the Heshan Sheraton Hotel!
Italo VIP dealers, brand leaders, and media friends from all over the country gathered together to witness the global launch of Italo's new products and the strategic deployment of its 2019 marketing reform!
Mr. Zhang Yingguang, Deputy General Manager of Guangdong Hongyu Ceramics Holdings Co., Ltd.
Mr. Luo Yihui, Brand General Manager of Itetao Business Unit
Dr. Yin Hong, Deputy Secretary-General of China Building and Sanitary Ceramics Association, Secretary-General of Foshan Ceramics Industry Association, Professor of South China University of Technology
Mr. Zhang Hailin, founder of HLD Hailin International & senior interior architectural designer
Mr. Huang Ruzhou, General Manager of Foshan Branch of Guangdong Sanweijia Information Technology Co., Ltd.
Mr. Chen Yitao, Operations Director of Foshan Tianken Technology
Nearly 300 people from Itetao headquarters, national VIP dealers, and media attended this event!
Use the trend to improve brand building and turn to quality to win
"Using the trend to make progress, in a complex competitive environment, we can still understand the trends and control the situation; making progress is a focus, focusing on the core point. ToSuitable products and suitable prices can meet consumers' deep-seated needs while achieving satisfaction. ”
Zhang Yingguang, deputy general manager of Guangdong Hongyu Ceramics Holdings Co., Ltd. shared
Zhang Yingguang, deputy general manager of Guangdong Hongyu Ceramics Holdings Co., Ltd., pointed out in the keynote speech "Capacity Building under Comprehensive Homogenization" that we should return to the essence and shift from brand building to quality success. . Word of mouth will become the most important customer flow channel in the future with the development of informatization. The real runway is to provide good services and improve the system.
Luo Yihui, brand general manager of Itetao Division, was interviewed by the media
"Market competition returns to its original point, which is to win with quality." Luo Yihui, brand general manager of Itetao Division, said in an interview with the media that brand building needs to be supported by quality to achieve industry success. The inside is well-known. Itetao has always been a young brand. In 2019, new products will be more focused, with the core products being large board 900X900, 600X1200 specifications. Itetao will take its own differentiated route through its products and achieve transformation and upgrading.
Nearly a hundred new products in three major series are launched
At the new product launch conference, Itetao launched nearly a hundred products in three series including marble tiles, modern matte tiles, and modern glazed tiles., the product color range covers modern popular colors of white, grey, yellow, green and blue, and the new products are designed with original textures of marble, wood grain, sandstone, travertine, water grinding and INS style popular elements, and are shockingly launched! In the future, Itetao will adapt to the needs of modern decoration and focus more on the research, development and promotion of large-size marble tile products.
Italo senior product designer Li Bo reveals new products
As the core product of Itetao's star product matrix, marble tiles have been unanimously recognized by the participating dealers for their modern texture design with multiple faces and the advantages of super wear-resistant and high-hardness technology. As the INS trendy porcelain tiles and Aishang wall tiles that best express the "youthful feeling", the design inspiration comes from INS' geometric elements, plant aesthetics and fashionable colors. Through multiple exquisite craftsmanship, the individual design and style of glazed tiles can be expressed. Presented vividly.
Zhang Hailin, the founder, executive director and creative director of HLD Hailin International, an outstanding Chinese young designer and senior interior architect, revealed the application trend of large board home decoration on the spot. He believes that design is not a simple stacking of materials, but should consider human comfort, functional convenience, and the collision of various magnetic fields. Ceramic companies should enhance design value and provide customers with high-end and high-quality design services.
HLD Hailin International founder and senior interior architectural designer Zhang Hailin shared< /span>
Operation and design empowerment, promoting marketing change
Shared by Dr. Yin Hong, Deputy Secretary-General of China Building and Sanitary Ceramics Association
"It is impossible for the ceramic industry to abandon dealers! Times are changing, and only win-win results are the driving force for the development of human civilization and society." Dr. Yin Hong, deputy secretary-general of the China Building and Sanitary Ceramics Association, believes , traditional dealers must upgrade and transform into brand service providers. Brands need to use design services to enhance value. Currently, the strongest brands even have 20 resident designers in one store. We need to keep up with the changes of the times.
Foshan Tianken Technology Operations Director Chen Yitao shared
In 2019, Itetao strategically deployed new retail, empowered terminal store management through data, and carried out network-wide marketing layout. As a new retail tool, the Itetao mini program has been fully launched online. Chen Yitao, operations director of Foshan Tianken Technology, believes that the ceramic tile industry is more suitable for combining online and offline, using online store platforms to disrupt marketing, spread event information more quickly and reduce labor costs.
Huang Ruzhou, general manager of Foshan Branch of Guangdong Sanweijia Information Technology Co., Ltd. shared
At the scene, Itetao and Sanweijia reached a strategic partnership to promote the transformation process of design-driven marketing!
Huang Ruzhou, general manager of Foshan Branch of Guangdong Sanweijia Information Technology Co., Ltd., explained why design services are needed and provides professional solutions with "Refined Design Services". He believes that products enter the urban service design island through design packaging. Design and import services to seamlessly connect with consumers, create value, and upgrade consumer experience.
Itetao launched the first marketing campaign in 2019 and achieved a sales completion rate of more than 200%. In order to commend the Itetao family members who have worked hard, a "Quality Brick Buying Carnival" was held on site. 315 National Linkage Award Ceremony".
Fu Lingping, the award-winning dealer representative, shared her thoughts on the spot< /span>
Terminal marketing tool - "MX Store Improvement System" was unanimously recognized by dealers in the "Quality Brick Purchase Carnival 315 National Linkage". In order to quickly promote this system to terminals, Itetao headquarters and dealers in Shantou, Nanning and Yichun held a signing ceremony for the MX store performance improvement project to achieve the strategic goal of joint improvement.
On the same day, a thank you dinner was also held to thank all dealers for their continued support! In 2019 and beyond, Itetao will join hands with dealers to take advantage of the situation, promote marketing changes, achieve win-win cooperation, and create more brilliance!
More to come
